Recently, the china Building Decoration Association, named a “2009 China Kitchen hundred enterprises” and “sanitary leader 10 Strong” list, in the current sanitary and domestic institutions, held in selected enterprises, the China Building Decoration Association, launched this selection in the reference value is still relatively good.

In 2009 hundred companies list in the kitchen, basically covering all the cabinets, bathroom, hardware, accessories, electrical appliances, ceiling, shower room, bathroom cabinet and other major industry segments are well known brands, including from Australia and Huisman, Kohler, musician, toto, Lok Wah, Wai tat, and Cheng, constant cleaning, Fine, new music and other top ten bathroom business constitutes a “sanitary leaders in 10 Strong” is the industry’s most influential within the bathroom brands are put together.

Some experienced people who believe that this is a big kitchen and brand contest in the true sense, but also a well known kitchen brands to accept review of the Competition. In fact, “a leader in sanitary Top 10″ and came out, its significance far only these, more importantly, reflects the rise of national brands and the chinese bathroom bathroom competition taking place in the changing pattern of China.

Bathroom Competition Means of Diversification

From the basic channel, competitive products, to brands and service level of competition, from relying on distribution channels, stores, television stations, outdoor advertising, DM Shan and other promotional channels, to ferret out the Internet marketing value, sanitary means of brand competition would be Yuelai The more diverse. The means in marketing terms, except make a fuss about the price, the major brands will be more to ‘go global’ strategy, a variety of Group buy, a book signing, residential promotion, designer line, etc., will send come in handy.

Of course, the product of new technologies, new designs, new ideas, new concepts are also important to promote the natural means, such as Australia Huisman bathroom first put forward the “theory of evolution bathroom” concept, and advocated a “total bathroom space”, but also played “Heart with water movement “,” easy life “and other lifestyles and philosophy, these policies are consistent with the needs of consumers, provide consumers with the convenience of life, while for the enterprise to build a strong competitive edge to provide a guarantee. It can be expected that in 2010 China’s bathroom will become more intense competition in the industry, the adoption of the strategy will be more innovative content and value. Not only that, like event marketing, the topic marketing, event marketing, interactive marketing, animation marketing and integrated marketing communication network FEA innovative marketing tool will also become an important marketing business choices.

The Unstoppable Rise of the Local Sanitary Ware Brand

Until 2003, Kohler bathroom leading Chinese high end market, 2003 2007 period, TOTO meteoric rise, the formation of TOTO, Kohler, American Standard tripod situation. At present, the activities of the domestic market of foreign brands, mainly Japan, TOTO, Ina, American Standard, Kohler, Moen, Drda, Germany, Hansgrohe, Dula Wei, Yue Yi, Gao Yi, Spain musician, etc., but from 2008 onwards, Australia Huisman, gold, Wrigley, Faenza, Wai tat, four dimensional, Dongpeng ware, constant cleaning, the North American Chinese and other domestic brands began to take shape bathroom remarkable advantage.

Contact the consultant in order to win more business in terms of bathroom, especially in 2009, the Australian Huisman, gold and other domestic sanitary sanitary leader also won the leap type development, such as from the beginning in April 2009, Australia Huisman in Xuzhou, Inner Mongolia, Shanghai, Xian, Yangzhou, zhuhai, open the original, Ordos, Baotou, Jining, Zhengzhou, Shenyang, Yangquan, Chengdu, Harbin and other cities caused dozens of hot sales, many of them single day holiday break 1 million sales to attract thousands of customer scenarios.

In the National Day, for example, Eastern Region, according to data provided by B & Q, O Huisman bathroom in the National Day last year during the same period last year sales growth of 112% in sales in the forefront during the National Day holiday. The gold bathroom has gone through 10 years development has become China’s largest and most professional bathroom brands. “One shape”, “double S sewage pipe” are renowned industry leader in sanitary technology, not only increases the product life, and improved product of the sewage and water saving features.

Therefore, gold bathroom has long been the industry treated as national brands in the bathroom on behalf of technology based companies, in competition with foreign brands, continued to maintain a strong competitive advantage. This time Australia Huisman sanitary ware brand re promotion “and a leader in sanitary Top 10″ list, and “Top Ten List” on the major development trend of the local sanitary ware brand, enough to show that the local sanitary ware brand has become the unstoppable rise of the state.