In the “National Auto Parts National Auto Parts Trade Fair & Trade Fair “, on three and Chemical Technology Co., Ltd. Guangdong carry its Lubricating oil Products exhibition, attracting widespread attention. Guangdong reporter interviewed the three and made a special trip Chemical Technology Co., Ltd. Marketing Director Mr. Fang Jianglin. Three and Chemical Technology Co., Ltd. of Guangdong is the United States three and Chemical Technology Group, a wholly owned institutions to “keep area Sell , Brand building, the price system, the service terminal “as the marketing concept; to” create a strong world-class brand “as the business objective; to” long-term, total interest, integrity, solid “as the enterprise idea, in various provinces and municipalities have established good customer network, enjoy a certain reputation, reputation and loyalty.
2009 Financial Yu Wei still in crisis, oil companies generally remained depressed scene. But three and oil is an exception: year-end inventory results showed that 3 and the performance of the company in 2009 increasing rather than reducing, the high growth of 30% achieved impressive results. 3 and is a dedicated commitment to Paint , Accessories, chemical products, vehicle products industry research, development, production and sales of companies, products are divided into paint products, car accessories products and materials systems dozens of products of three series of thousands of varieties. Oil products division as a car is a strategic product, now including petrol oil, diesel oil, vehicles, gear oil, Motorcycle Engine oil, brake oil varieties. 3 and lubricants very rapid development momentum in recent years, Fang Jianglin to reporters, said: “in 2008 when the oil company’s total product sales accounted for less than one-tenth of the current has reached 30%. “3 and lubricants due to the rapid development of the company’s product positioning. Fang Jianglin introduction, three and the “excellent quality, cost-effective” as the product positioning, three-and oil with a strong technical force and group training in planning efforts to develop differentiated value realization mode of channel capacity, and obtained good results. Promote effective as a 3 and a major oil development assistance. 3 and an annual turnover of the company’s 3% Advertisement Inputs from CCTV ads to outdoor advertising, from wall posters to the advertisement, full three-dimensional advertising intensive. Fangjiang Lin said, the current three, and the company is negotiating with the image of the famous movie star Gong Li endorsement matters. This means that three and a further increase campaign, large investment promotion under intensive, three and brand awareness and reputation has also come increased accordingly. For 2010, Fang Jianglin with confidence that the results for the three and 2010 growth forecasts for the first five years would not below average, or 25%, while the market share will be further expanded. 3 and are in a strong technical force, abundant capital strength, scientific and standardized the development of brand management model, the progressive realization of “a strong brand of domestic and international famous brand” business goals.
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