Foshan is an ancient and young city, located in south-central Guangdong Province, located in The Pearl River Delta hinterland, east to GuangZhou, adjacent to Hong Kong and Macao, location is extremely advantageous. Is a famous hometown of overseas chinese. The rapid growth of economic output in 2002, the city’s gross domestic product 116.866 billion yuan, per capita GDP 35,000 yuan.

Central Town, Foshan, the rise of children’s clothing industry in the early 80s of last century, the current domestic scale more than 6300 children’s wear manufacturers, there are 1 / 4 or more well-known brands of children’s clothing manufacturers in southern Guangxi plant or retail outlet is located near the West . 15 square kilometers area, set up 2300 enterprises, products are exported to the United States, Canada, Russia and the Middle East and other places, children’s clothing brand, “Caramel”, “Golden Sun”, “Xiaojin like,” “The Frog Prince”, “Angel “and so on, its annual output of more than 330 million pieces, annual production value of 8 billion yuan, accounting for 31.3% of GDP, children’s wear, children’s clothing industry to reach 32,000 employees.

Shiwan District, Foshan City, in accordance with the Government’s industrial development district to implement the “one town, one main” development strategy, steadily advancing on the town ring size, quantity and quality of children’s clothing Town – South Guangxi City development and construction of the West children’s clothing. The Kids City, a total investment of nearly 1 billion yuan, a total construction area of 11 thousand square meters. By the end of 2002, Kids City has been built and put into use, become the country’s largest direct selling children’s clothing children’s clothing production base and logistics center. Children completed and the city, attracting a large number of domestic enterprises to invest in the development of children’s clothing, which to foster private investment played a good role in enhancing the regional influence of children’s clothing production and radiation effects, to make the city a set of children’s clothing production, marketing, display, information and children’s clothing designed multifunctional business city.

Relying on children’s clothing industry, where related industries have developed rapidly, the whole industry chain, continued extension of the town computer embroidery, printing, garment fabrics, accessories companies are getting stronger and stronger. In order to take the road of sustainable development, the town government has invested 10 million yuan, the city built with the children’s clothing matched the building area of 26,000 square meters of printing the city and has been put into use. Printing the city brings together the 23 printing enterprises, since the establishment of an advanced sewage treatment systems, better protection of the environment has played a role, in line with modern management concepts.

With the increasingly fierce market competition, children’s wear, children’s clothing business in order to elevate its market position, forming an overall climate, we need to spread the children’s clothing business together. To this end, the efforts of municipal governments in the ring under the September 13, 2002, Foshan city, town, Central Kids Association was formally established by the association of professional guidance and services, children’s clothing industry, the development of ring towns, the overall quality of the The rapid increase, it will play a positive role in promoting and promoting.

At present, the ring towns are planning to build a children’s clothing industry in Foshan, Convention and Exhibition Center. Children’s Convention and Exhibition Center will provide a more comprehensive environment for children’s clothing exchange. On the one hand can provide enterprises with products on sale place, convenient to attract customers all over the country come to order, on the other Convention and Exhibition Center can also place a variety of children’s clothing through the organization of creative competitions and other activities, both to improve children’s wear production base in Foshan, the visibility, but also the promotion of children’s clothing enterprises to pay attention the role of the brand and quality.

Strategic Analysis of children’s clothing industry, Central Town

Foster regional economic brand decided by three factors: First, the local economy’s industrial base; two local leading economic and industrial enterprise’s brand influence; three local government initiative type of promotion and matchmaking.

At present, china has completed a number of garment industry development and the variety of development, market supply of abundant varieties of dazzling, the vast majority of enterprises are concentrated in low-end product, it market road, so that has resulted in increased competition in this market level, price suppression low. Looking at China’s current children’s wear production layout, the main high-end brands have been under foreign occupation of brand and Taiwanese brands, while mainland China is basically in the low-end brands on the market for a brutal price competition. Therefore, our children’s clothing business in this market environment to highlight the price war worries, the only participate in international competition and take the branding. Just stay in the past, materials processing, “for the whole wedding dress” or follow the trend of starting mode of operation can no longer meet the requirement that long-term development. With the approach of the international market competition, children’s clothing enterprises have set up their own brands, both are protected by intellectual property rights, not that bad layout by the tort of “dumb to suffer in silence.” At present, the apparel will be very happy to show the brand, be determined to establish a national brand to the international brands to enter. This is the children’s wear industry in the status quo.

Ring towns children’s clothes industries, in production scale, already has established the first element of the regional economy brands, that have the industrial base of the regional economy; however, the lack of ring towns children’s clothes children’s clothing industry influential brand.

Brands need a cultural package, which has formed a consensus in the industry. The connotation of a larger regional brand deeper, more refined culture, and packaging needs. Both domestic and international cultural festival is a good description. Or even “Watermelon Day”, “Halloween” have emerged, and also achieved a certain economic and social effects.

Foshan is a history and culture, ancient and modern civilization, a new city. Ring towns rely on in Foshan, and even Lingnan culture, and the Pearl River Delta under an atmosphere of modern civilization, there should be a lot of subjects to refine the regional brand children’s clothing, Central Town cultural theme.

Apparel industry has relied on the brand culture at home and abroad have been confirmed by the success of many brands in the diversification pattern of the context of a competitive market, “children’s clothing culture” is both a novelty and highly strategic and unlimited business opportunities topic.

“China’s Rural Children” strategy launched regional brand is imperative to create children’s clothing

The status of town for the ring after ring with the Guangzhou municipal government leadership team initially arrange with Fashion Designers Association and communication, planning out the investigation and diagnosis of the industrial structure, development of ring towns “Creating ‘China’s Rural Children’ regional brand strategy “to develop ring towns” Creating ‘China’s Rural Children’ regional brand promotion strategy and implementation plan “to support key enterprises, providing technical information to guide targeted offensive strategy, so that the trend of Foshan, Central City, a children’s clothing, information, culture, place of origin.