“Dongguan

Appliances to the countryside

Does not work, not many accounts of people in rural areas of the countryside to buy our products. “A manufacturer has with the Information Times reporter admitted, home appliances countryside activities started a few months experience in Dongguan,” inability to adapt. “Reporter visited the market, also found that the majority of household appliances appliance stores have canceled the countryside area, the manufacturers go to the countryside Model supply is decreasing.

Phenomenon

Start fire sales in general

2 early

Guangdong

Start appliances countryside activities. Start at the beginning, both the appliance store or home appliance manufacturers, are actively creating a momentum for the appliances to the countryside. Stores release their own competing products get to the countryside

Sell

Permissions, then release the countryside products manufacturers purchase catalog.

Push appliance manufacturers in the hot countryside activities, but also expressed pessimism about the activities. Certain

TV

Manufacturers have said too little amount of local farmers in Dongguan, which has too much money to farmers; unless the flexible operation of home appliances to the countryside in Dongguan: If farmers can be subsidized foreign policy, or countryside activities may not be very successful in Dongguan.

Appliance store has received in the sale of qualifications, publicity momentum of momentum is gradually ebb. The first store was opened qualified appliance sales countryside area, the countryside to do related product promotions. Be eligible for the second batch of retail outlets such as the sale of Dongguan

Country United States

Dongguan Suning has only a low-profile products sales go to the countryside and did not open up area. A few months time on the original manufacturer confirmed some of the concerns, many businesses had to reporters reflect sales of home appliances to the countryside is very general, manufacturers enthusiasm plummeted. Reporter store that had a lot of home appliances to the countryside was added to our products has gradually disappeared. As

Konka

Brand models of the more tender, but the reporter did not see store shelves in the style more.

Reason

Low proportion of local farmers

Some analysts believe that experience home appliances to the countryside, “acclimatization”, mainly because of Dongguan, the “rural” and the national general sense of “village” is very different, Dongguan has a unique environment for the population as a floating population mostly export-oriented economic city, Dongguan has a unique sales environment. According to Dongguan, china Jun Hu, head of the U.S. market, due to the majority of the town of township enterprises and more local farmers to become city residents, the low proportion of local farmers to purchase household appliances to the countryside products to farmers and more concentrated in the Cheonggyecheon, bridge, yellow river in remote townships.

TCL

Dongguan Area TV market, Western Wei Hsieh, head of that household appliances to the countryside in Dongguan “basic does not work” because rural areas are below 2,000 yuan TV is relatively low-end product, the price of the product stalls Dongguan local farmers unattractive; and willing to buy this product over the new stalls Dongguan people, for in account the problem can not be subsidized in Dongguan. In addition, publicity is not enough and remote areas receive subsidies too complicated products to rural areas may be one reason for poor sales.

Expectations

Other policy would be more effective

Six months, the state promulgated a series of policies to promote sale of home appliances. From home appliances to the countryside

TM to

Energy-saving air-conditioning subsidies, and various home appliances to the countryside, trade-and energy-saving air-conditioning subsidies not specified benefits to rural populations, and consumers can obtain benefits directly in the store does not need to complicated procedures. The industry believes that, although the latter two policies should continue to promote multi-groping, but I think the outcome will be better than bringing home appliances.

Mr. Huang is a native of Dongguan
people, the family has leased one building in each village there are dividends. Mr. Wong is not interested in home appliances to the countryside products: “home appliance range, even to buy household appliances is to replace current appliances more upscale, the countryside is too low-end products was relatively.” Huang said, but he did look forward to TM to activities, “we just want another three refrigerators, old refrigerators holding enchant page now more cost-effective.” Liaobu Zhenmou Dongguan Chung introduced the village committee cadres, the village is not on the demand for low-end appliances many households are interested in only some minimal assurance.