Winter has been affected by the global financial crisis, china’s yacht orders saw a decline. Are facing a serious situation, I am in zhuhai in December 2008 raised hopes that China yacht manufacturer eyes inward, concerned about the domestic market for domestic consumption groups, tailor-made yachts.

Domestic yacht manufacturing enterprises mainly export-oriented European and American markets, in the current context of declining external demand, we believe that although China is not a yacht’s largest consumer market, but definitely the most anticipated and most noteworthy of the market, but also can be expected the largest market in the future.

Now, there is need for systematic study of the chinese mainland yacht consumption environment, consumer groups yacht, yachts consumption patterns, research and development in line with consumer demand in the Chinese market early types of pleasure craft and yachts medium to long term. Tydfil yacht Mr. Ma Zhengming recently told me that he had developed a 38-foot yacht ready to launch the China market, worthy of their predecessors, but also pre-empted by.

The major brands of foreign yachts to the Chinese market have a more urgent hope everyone would like to the tumultuous time in China, profit from, the normal functioning of the company Tim lung power of a solid.

Research institutions have estimated that China’s industrial output value of yachts in the coming years is expected to reach 2,000 billion yuan, and will address the 1.5 million people in employment, economic and social benefits generated by the large self-evident. This data is too optimistic, I am a conservative estimate, even if the value is only 20 billion to resolve 300,000 people in employment, the 30 million people’s lives and also because the yacht industry, the development of colorful.

The past two years China’s rapid economic development yachts, around the emergence of the “yacht three hot”, that is, yacht industry planning hot, yacht club building heat, hot yacht business. China’s Pearl River Delta, Yangtze River Delta, the Bohai Sea coastal economically developed cities in the three levels of per capita GDP has created a strong consumer market yacht economic base. China’s water is rich in resources, coastal, river, lake geographical conditions for China’s consumption provided the conditions for yachts, to the Yangtze River Delta, for example, set in the area rivers, lakes, sea and in one, the leading city of Shanghai is located in inland water networks and coastal areas, proximity to Taihu Lake, Hangzhou Bay, to enter by the Hangzhou Bay, Zhejiang Province.

Zhejiang’s coastline, including islands within the line of total length of 6486 kilometers, ranks first in the country, an area of 500 square meters, more than 3061 islands, is the largest island provinces of the country; inland area of 30.9 thousand square kilometers, in order to provide a broad yacht sailing the waters and numerous Anchorage. In recent years local governments yacht consumption “even behind the” attitude is becoming increasingly apparent, not a small coastal city has entered a yacht consumer start-up period. Yacht development experts at the national steering committee and ccyia the unremitting efforts of the state and local governments will have more development policies introduced yacht, yachts consumption conditions, the environment will become increasingly sophisticated.

We need to get out of consumer misunderstanding was that the whole is a luxury yacht. From a global perspective, in fact yacht is a diversified consumer market, the price of yachts to the hundreds of millions of billions of dollars from Yiershiwan range, both the wealthy elite of the super exclusive yacht, but there are more white-collar, middle-class class, affordable sailing, fishing boats, yachts and leisure boats. Internationally, the yacht as a leisure, sports products, has become the civilian-based consumer tools. North America, the world’s total market share of 55.9% yacht, the majority of yacht sales price in the 1.5-5 million dollars, luxury yacht sales accounted for only 2.5% sold in the U.S. market a few years ago the average price of 27,639 U.S. dollars yacht; of the world’s yacht 38.4% market share in the European market, selling more large and luxury yachts, but the average unit price of only 115,234 U.S. dollars. At present, Europe and the United States yacht prices fall further.

France Peregrine estimates, China’s middle-income class family six years later to reach 100 million, the average assets of 620,000 yuan. This is 100 million middle class families is a huge potential consumer market. Recently CASS report said China’s current stage of the middle class accounted for 15% of the working population, and an annual growth rate of 1%, the expert analysis, in the next five years, with the country’s reform and opening up, economic boom and people’s lives the level of continuous improvement, yachts leisure, sport will become an important choice to live entertainment, yacht marine campaign will become a marine tourism, consumption and the pursuit of individual taste of a new bright spot.