Sales

Pearl of the president, a former director position hard for many years, finally found the spirit of industry and technology pyramid is the meaning of her existence of the business

Erosion of economic crisis under, the total number of enterprises from the old market structure in the Wilderness. “, I think companies can not compete in the economic crisis as an excuse for losing, if not

Financial

Crisis, there would still be business failures because they do not core technology. “Despite the Gree Electric Appliances (000651.SZ) vice chairman and president Dong Mingzhu, then still offensive, but this time, then let the people feel different from the past:

Marketing

Iron Maiden actually more willing to talk about technology.

Technical difficulties can eat it? January 10, Gree’s announcement certainly gives the answer: full year results expected to grow 50% to 1.95 billion yuan, mainly the one hand, the growth performance of the company’s costs down, the other is with independent intellectual property rights high-tech new product sales increased significantly.

“Gree now, although the world’s best 15 Hz

Inverter air conditioner

The future can bring it to 10 Hz or less? Technology has no limits to pursue? These are yet to be developed we go … … “director’s passion for technology like Pearl F1 McLaren, General Manager, Technical crazy Ron? Daniel, for him, life is the pursuit of the greatest technical limit.

Obviously not too familiar Dong Mingzhu. In 1992, as an ordinary clerk, Dong Mingzhu main task is to collect the debt, in 1995, she was transferred back to the headquarters in charge of operations in zhuhai Gree Electrical Department, Pearl Board at this time not by common sense style of the cards began to take shape. In her own words: “My card is only one reason?? Their principles, they think.” Rebates and regional sales companies off-season mode allows Gree air conditioner market in china jumped to the boss. In 2001, Pearl became director Gree Group President, in her efforts, the Gree out of the traditional manufacturing industries to produce for profit model, but by the “brand value as the center channel expansion by low cost and low capital occupancy costs, “these three models to make a profit, and become white

Home Appliances

States United States

, And Suning Appliance stores such as rapid rise, through their cash on the spot downstream of the end consumer as well as suppliers accounted section, the formation of sufficient cash flow to support its rapid expansion of stores laid. February 2004, Gree and the National US-positive odds, Dong Mingzhu aside appliance hypermarkets, self-built channel bundling dealers.

Gree the “type of financial” survival mode interpreted Gome and Suning stronger. The total capacity of the downstream section, since the country is facing the United States and Suning end consumers, cash only spot, and Gree are a large number of dealers to obtain a more pre-paid accounts; on the upper reaches of the accounting section in terms of capacity, grid the performance is even more powerful force. Strong words four years later, Geli to firmly hold its own mode of domestic air conditioning industry leading position. China China in the history of this classic confrontation between the manufacturers, has laid a marketing director Pearl Iron Lady status.

“In fact, there is always a speculative commercial flavor in it, and the manufacturing sector is very persistent.” Dong Mingzhu sales in those firms, but also increasingly by large foreign manufacturers of industrial spirit infection. This is what Chairman Zhu Hongjiang Gree advocated. In 2003, the Gree set up their own R & D center. “Over the years, Gree loneliness, buried R & D, step by step in the power of technology and production savings. Now broke out.” Dong said Pearl.

Zhuhai Gree

anyone who walks into R & D center will be 560 air conditioner compressor running day and night the noise prodigiously, hot air, and all were shaken by this shield. Seven of the heavily guarded building, each having said that inside the world’s largest and most expensive air-conditioned environment simulation laboratory.

“Gree R & D investment is not restricted, as long as it will feel the need to vote, no ceiling.” Dong Mingzhu, this is the spirit of Griffith’s research and development, the past few years, Gree annual investment in R & D are more than 10 billion.