china microwave oven export “increments of price cuts” trend still continues. This year from January to September, Foshan and export volume reached 21.03 million units microwave oven, an increase of 22.1%, an average price of 38.04 U.S. dollars / units, down 4.9%.

Municipal Foreign Economic and Trade Bureau, Foshan Customs jointly issued yesterday, No. 3 this year, early warning information import and export commodities – this year to further highlight Foshan microwave export advantages, companies must be put in to prevent potential trade risk.

Signal 1:

This year’s export or over 5 million units

Successive years of export volume of China’s microwave oven to improve present, China has the world’s production and export of microwave oven has taken the first place. Customs data shows: in 2006 exports amounted to 46.4 million microwave units in 2001 to 3.7 times the export volume. 2007 1 September microwave China’s exports reached 37.89 million units, compared with same period last year (the same below) increased 15.3%. Expected export volume of China’s microwave oven is expected to close to or more than 50 million units, a new record high.

Foshan is an important base for production of microwave ovens in China, from 2002 to 2006 five-year period, Foshan City, microwave oven, the average export growth rate of 32.7%. 1 year, 9 months, exports of microwave ovens, Foshan, 21.03 million units, valued at 800 million U.S. dollars, an increase of 22.1% and 16.2%, exports accounted for accounted for 55.5% of the country.

“Global demand for microwave oven market, a year is about 5500 ~ 60 million units, while our Glanz, LG and U.S. production capacity of three companies on the nearly 50 million units / year.” Foshan Customs sources said the current domestic market capacity of only 700-800 million / year, I believe that China’s microwave oven business in order to absorb the future will continue to increase production capacity to develop strength in overseas markets.

Signal 2:

The average export price was dropped posture

Foshan microwave exports continues to grow, the average export price dropped Quecheng situation. In 1999 an average price of 68.16 U.S. dollars / units, by 2002 there were only 40.17 U.S. dollars / units, by 2003 is only 37.58 U.S. dollars per plummeted over the past three years has been 40 U.S. dollars / units wandering around.

1 year, 9 months, Foshan, an average price of 38.04 U.S. dollars of export microwave oven / Taiwan, down 4.9% year on year. Microwave oven 130 in Foshan, export markets, the average price decline in 57 markets, accounting for 43.8%. Decline in export prices, situation in the country exist, 1 September this year, China’s exports an average price of 41.00 U.S. dollars microwave / units, down 2.6%.

“This year the first three quarters, Foshan and microwave ovens to the United States exports rose 37.5%, while the average price fell by 15.1%.” Foshan Customs analysts, low-cost is still Foshan enterprises to open up overseas markets, important “trump card”, which makes microwave ovens, Foshan export profits With the expansion of export scale can not be simultaneously increased.

Warning:

Beware of anti-dumping and technical barriers to

“China in Asia, South America and some countries in Central and Eastern European export volume doubled the price has continued to lower the risk of trade friction caused can not be ignored.”

Early warning report noted that chinese enterprises in the international market, the absolute dominance microwave oven, is relying on cheap labor and production resources, and to obtain a larger production scale, not solid. Microwave oven is an industry with high barriers to entry are not many enterprises in developing countries are trying to share this huge market. To resist the impact of Chinese enterprises, they are likely to be taken by means of anti-dumping restrictions against Chinese enterprises. In addition, multinational companies may also be through the establishment of enterprises in developing countries, and then the identity of the developing countries, the domestic industry to launch anti-dumping against Chinese products. It is understood that India’s energy-saving lamps in China initiated anti-dumping investigations, in accordance with Osram India Company and other enterprises applications.

For developed countries, early warning reports are prompted to guard against technical barriers to trade. “European companies are accustomed to technology patents in its possession into being a mandatory market standards. This is not the right of access to technology standards for Chinese enterprises is a very dangerous thing.”

This has been a precedent for air conditioning industry. Some European and American countries in environmental protection order for the air-conditioning to use does not destroy the atmosphere of the R410A refrigerant, which refrigerant patent held by Honeywell, Daikin and a few hands of a few multinational companies, China’s air-conditioning companies and their suppliers They had to pay high royalties, an imitation of domestic companies, this year so get involved in an international lawsuit.

“At present, Europe and the United States veteran of the home appliance giant, has become less production of microwave ovens in favor of Chinese companies by OEM production, but still have plenty of advanced core technology, time may be dependent on its technological superiority of our enterprises to suppress.” Outside the city economic and trade bureau said.