Reporter recently learned from Foshan Su Ning, its 10-store?? Music store from the new road will be open tomorrow, 10 stores have the momentum senior vice president and co-promotional appearance. Lecong business in recent years, rapid economic development, industry has been a virtuous cycle, effective growth, increasing purchasing power of local residents. In this economic context, there is strong consumer backing of strength and adapt to consumer demand, Suning Appliance, a strong presence from the new road music. Shop sales area of over 5,000 square meters, covering all the current business line Foshan Suning brand, consumers will be happy to buy from the global integration of home appliances.
Learned that, for this opening, the major brand suppliers to give great support, integration million units on special machines, hundreds of new stores in Suning 10 debut. At the same time, Foshan Suning’s existing nine-store joint promotion, in the opening period, the shopping more than 20,000 yuan can enjoy full VIP service, purchase of 30,000 yuan send stylish digital camera, full of brand-name notebook computers to send 50,000 yuan, while the reached 80,000 yuan more available luxury on the open refrigerator.
The opening for all kinds of seasonal products such as air conditioning, refrigerator is a big issue in the price. If below 500 brand-name air conditioning, washing machine below 300 yuan, 2,000 yuan computer below. Overall price reduction ranging from 10% -30%. In the more popular students repeater, MP3, housewives more popular juicer, water dispensers, rice cookers and other magic price to 1 per drawing production; while shopping at the weekend who’ll buy cool gifts; Also helping to Consumers interested can take part in a lucky draw and purchase air conditioning, color TV, refrigerators, washing machines, audio, live electrical items such as over 1,000 yuan, one can enter the lucky draw back up to 360 gifts coupons to purchase any product.
Relevant source, according to Su Ning, Foshan, Longjiang store from the actual experience of the successful opening, Foshan, Suning has been gradually worked out a publicity strategy for the rural market and product positioning. In the process of vertical and horizontal expansion, Suning Appliance drivers of business growth mainly came from: chain expansion has brought the increase in sales revenue; the same city to bring regional-scale infiltration of advantages to strengthen gradually emerging; information systems to enhance operational efficiency start; shop state of adjustment to ensure high quality single-store earnings, is finally shown in additional revenue, the overall cost trend rate of flat to down earnings.
The first half of 2007, Foshan Suning to open a shop is not the case, over half a year to complete the sales plan, with the letter Longjiang profit from the new street plaza shops and music stores have opened welcoming, market share and further enhance, expand its chain of pace significantly accelerated.