Competitors failed to learn the so-called shot, is that we do not learn from others, always invented, people are always like to imitate.

Moderator: Director General Hello, you are marketing experts, also called “Marketing Queen”, so we wanted to let you ask is “clear and bright way to break through brand.” In recent months, including Vanke, Huawei and many enterprises have to call for “winter”, some people say that many of the industry entered the era of little profit.

Home Appliances

Air conditioning

Industry in the end it is a low-profit industry? Gree question the existence of low-profit?

Dong Mingzhu: see how to understand, a single individual is a meager profit, from the scale of view is not necessarily low-profit. “Small profit” is also the inevitable result of social development. Monopoly era, the era of the information block to allow huge profits in a competitive era of huge profits in the market today does not exist, it is inevitable that small profit. So I think it is very normal small profits, and is well deserved.

Moderator: This is probably part of the characteristics of the industry.

Dong Pearl: No, any of the industries the existence of such problems, but is more concern on household appliances. Such as

Mobile

Business that is not concerned about the huge profits it may have room for.

Moderator: Now mobile phones are calling a small profit.

Dong Pearl: on it! Marginal profit is the inevitable result of progress of the times. In the past to the boat from here to GuangZhou, zhuhai and Guangzhou for a day, Zhuhai, Guangzhou do not know what to do in Zhuhai, Guangzhou do not know, I take a product was originally sold to Guangzhou may be a dollar, to Guangzhou, all of a sudden sell 10 element. Now to die, the flow of information, what information the computer opened all know, now the product does not allow profiteering. But the product does not mean that the individual low-profit enterprises is small profit, the company must scale. External evaluation of why the marketing of my Queen and marketing experts, they no sense for me, my biggest feature is the mentality of win-win integrity, the winner is not about techniques and tools. How can others judge us, we only use genuine and sincere in dealing with things.

Moderator: Now the macro environment is not very good in this environment, inflation led to rising costs. Gree is such a problem, whether there is a solution, and even competitors have been concerned about the Gree whether to raise prices, you have action and intention?

Dong Mingzhu: We are committed to not raise prices. In fact, price increases and price increases are not relative, not because of price increases after inflation through life, always gone up in the process, not an industry and business inflation, but inflation in the world for enterprises making requests may survive or may be some impact of inflation. But the real strong enterprises, inflation or inflation can not decide not to obtain the development of enterprises. Rely on innovation to develop more awareness, not just technically well management, including personnel have demonstrated innovation, full of innovative premise, if inflation is not a big impact.

Moderator: Gree channel management has its own characteristics, its own channels in the past has been a useful weapon in Gree, and now the case of the external environment changes, the additional cost of the free channels will increase ? When negotiations with the chain if this will weaken the power of weapons?

Dong Mingzhu: We were with the country when the U.S. game, it was that we battle with the country that we have the strength of the United States, peers, many of the businesses that we give them out of breath. They dare not contest the United States with the country, some people say the country the United States are wrong, I would not think the country the United States was wrong. They considered that subject to their terms before they can enter, I think I have the ability to enter the United States is my country, because your strength is there. For example, Gree is most recognized consumer brands, although some brands have also romantic moment, but the product, if not good, and good services to satisfied customers Are you? An enterprise to be truly sincere and ever, responsible consumers, is sent to a good product, my product is good, good reputation of consumers, consumers have confidence in us, we have the market, consumers buy our products, consumers will be to have a place to buy Gree Gree air-conditioning, our market will not be affected, you satisfied my request, I will not cooperate with you.