“Benefit District plans to use 3 years to 5 years, so that textile and garment enterprises in the region-fold increase in the number 1 and achieve service
Installed annual production value of industry reach 350 billion yuan and exports worth 10 million U.S. dollars, the sales income reached 20 billion yuan of corporate objectives. . ”
In the September 28, 2006, held in Huizhou, Guangdong, china Men’s Industrial Development Forum on the Huizhou city, city mayor Li Shaochun for the benefit of China’s men’s intimate knowledge of city’s future, because she most clearly benefit urban men’s industry, is currently the strength and potential.
Hui District, Huizhou municipal government, as the seat and the center, with nearly 2,200 textile and garment enterprises, of which a total investment of a hundred million enterprises 14;-scale enterprises with annual sales of 5 million yuan or above 217; annual export value of more than one million U.S. dollars ” three capital “enterprises 29; textile and garment industrial output value of industrial output value accounts for about benefits 25% of urban areas.
December 3, 2004, ex city by China Textile Industry Association named as “China Men’s cities.”
Huizhou Men’s Current Situation
The establishment of industrial bases
Adjacent to shenzhen and Dongguan, Huizhou City, is undertaking the transfer of industries in developed countries and regions, as well as economic globalization, the bridgehead, while the Hui District is standing on top of a bridgehead in the forefront.
In recent years, Hui District has won the “national scientific and technological progress advanced Area”, “National science and technology demonstration area” and a number of honorary titles. 2005 value of 35.422 billion yuan of production to complete a total of 1.05 billion U.S. dollars export to complete the tax revenue 5.6 billion. Textile and garment enterprises total annual production of more than 250 million, of which men’s total annual production of 200 million, the annual production value of nearly 10 billion yuan. Men’s textile and garment industry in particular, showed great vitality and vigor has become an important textile industry in South China Plate and the region an important pillar industries.
Hui City, “China Men’s City” reputation, based on the strength of the city benefits of reform and opening up 20 years of development, so that benefits the city’s rise as The Pearl River Delta as a base of textile and garment industry. In Hui City Qiaodong, Nishi, small Jinkou and Jiangbei districts, gathering with a group of suit and shirt manufacturers, Town of concentration in the water with a group of spinning, dyeing, fabric and materials enterprises was concentrated at the MA Town a number of suits and T shirt manufacturers. At the same time, Hong Kong, Macao and Taiwan and foreign famous brands have set up in the city benefit large-scale production base.
Garment manufacturing industry led to the formation of local industry chain, and improved. At present, the Hui District has been formed that includes spinning, weaving, dyeing, accessories, accessories, design, production and marketing and many other links, including a very complete industrial chain. There is strength in a number of textile and garment enterprises, already has the international advanced three-dimensional automatic design, layout, cutting CAD system, with France, Italy, Japan and other high-grade shirts and suits the production line, setting machine, as well as air spinning, color automatic printing and dyeing and other production equipment.
In fact, the rise of Huizhou Men’s industries, like the chinese men’s a microcosm of the industrial development from the original “three to make up a” commission processing, up to now be able to self-developed marketing and brand development. Huizhou is located in the Pearl River Delta has become China’s men’s industry clusters tripartite balance of forces.
Men’s industrial status of the formation of
Experienced a manufacturing process of the historic capital, technology and the accumulation period, the textile and garment industry has become a traditional pillar industry in Huizhou City. In accordance with bigger, stronger and excellent textile and apparel industry, development ideas, Huizhou municipal government “planning guide, complete platform, foreign traction, service-driven”, and the development of textile and apparel industry has taken strong initiatives:
First, create a zone plate economy. Planning has developed a digital industrial park and Tong Qiao Industrial Park, and other professional park, attracting high-tech enterprises from home and abroad, especially the development of textile enterprises into the area, forming a strong production base for textile and garment
.
The second is to cultivate the scale of brands. Fusion has been cultivated, JeansWest batch-scale enterprises, on this basis, to guide enterprises to specialized, sophisticated, special direction, forming a group of specialized production, the growth of the community-based collaborative enterprise groups
. Third, is to optimize the service platform. Focused on improving the external services focused on the soft investment environment, encourage a variety of the nature of textile and garment enterprises bigger and stronger, give priority to. Huizhou better make full use of the textile industrial base to support the development of a wide range of radiation to drive a strong ability to Huizhou textile market, cotton yarn market, textile machinery and accessories market and textile technology personnel exchange market, thus creating the “China Men’s City” match personnel, information, technology, maintenance and trade market-based.
In such a favorable environment for development in the region Hui District 2003-2005 average annual increase of 14.6% of GDP in 2005, total value of 35.422 billion yuan of production to complete a total of 1.05 billion in exports, the completion of tax revenue 5.6 billion. In the first half, the region’s GDP grew 15.1%.
At present the region has a scale more than 2,200 apparel clothing industry, apparel sales as high as 10 billion yuan. Mainly exported to Hong Kong, Europe and the United States, Canada, South Africa, the Middle East and other countries and regions. Not only establish a number of well-known brands, but also formed a spinning, weaving, dyeing and finishing, garment production industries and trades flourished in the modern industrial system, and at the national textile and garment industry has formed a brand. 2004 China Textile Industry Association has been awarded the “China Men’s City” title.
Hui District now has “Fusion shirt”, “True Weiss,” and a number of distinctive clothing and cultural heritage of the “After
Ji-card “, has a registered trademark in more than 100 clothing, especially the” Fusion “brand shirt was awarded” China Top Ten Brands shirts “and” China Top Ten Men’s well-known brand “,” Fusion “brand was Comments on” Guangdong Province well-known trademark “, the company was named” China Star Enterprise “and was the fourth consecutive year was named the country’s best-selling product” Golden Bridge Award. “in 2002 was named” Brand in Guangdong Province “, in 2004 was named” Chinese famous brand products. “Moreover,” JeansWest “casual men and women,” Willie “suit,” Sizhou tower “trousers and other men’s brands in the country and the world has won widespread praise, so that benefits city became a veritable” Chinese Men’s cities. ”
Urban apparel benefits of creating a well-known brands to make the visibility of Huizhou soared. Large number of brands and businesses to benefit urban cluster effect achieved from the “Fashion City” to “Fashion City” by leaps and bounds, more so of Huizhou in the country, and the world well-known to increase substantially benefit urban areas has become a domestic and international apparel textile and garment industry sector investment in new perspectives, new bright spot in the domestic consumer market, new hot spot for media attention.
Men’s idea of Huizhou Industrial Development
The future trend of economic globalization will become more obvious, industrial transfer and capital flow has been accelerated for the textile and garment industry provides more space. Hui District after many years of reform and development, has accumulated a strong comprehensive economic strength, infrastructure, location, culture and environment posed by the increasingly apparent comparative advantage, already have to speed up the development of textile and garment industry conditions and potential.
To accelerate the economic restructuring, the city benefits from the current restructuring and upgrading of processing center for men’s clothing brand for men’s center, Li Shaochun mayor of the city benefit the future development of garment industry has done a strategic scientific planning: through the implementation of brand strategy, information technology and park drive The creation of resource gathering, industry chain and reasonable competition order standardized environment for development, promote industrial restructuring and upgrading, promoting production base type of the men’s city to brand dominance.
To achieve these development goals, “China Men’s City” in the region caused by the brand advantage of playing the brand, Hui District is stepping up the implementation of brand strategy, always use the culture of innovation and development, with planning to guide development and promote the men’s industrial development into the fast lane .
Li Shaochun that benefit the city as the men’s well-known industries in the country to enhance the objective of benefiting the city also entered a historic opportunity for development. The next step will adhere to independent innovation, and vigorously implement the brand strategy to enhance and vigorously to create a “Benefit City Men” regional brand.
First, fostering the growth of industrial clusters. Key construction textile and garment industrial park, and actively cultivate leading enterprises and supporting the introduction of textile, dyeing, fabric and other related industrial chain, to accelerate the park’s industrial upgrading and optimization of industrial organization.
Second, the cultural strategy is to implement the clothes. The use of “China Men’s City” card in this region, casting unique clothing culture. By Fashion Festival, cultural festival, cultural studies, fashion design competitions and other cultural activities, systematic planning to implement one street culture apparel, clothing Shoppes culture, cultural, and other clothing brand strategy, fully tap the apparel culture, to increase the added value of benefits the city men .
Third, strengthen cooperation and exchanges industry. We should give full play to the advantage of government services, organizing the region apparel industries to set up garment, knitting, clothing and other trade associations, the Association set up when the time is ripe. Through the full play to the apparel industry associations, chambers of commerce role in strengthening the relevant institutions at home and abroad, enterprises and related industries cooperation and exchange for enterprises to explore international market development to build a new platform.
The rapid development of urban areas in the benefits, based on industry-Bin Huang mayor of Huizhou Huizhou men for the future of the industry given the concept of development and long-term planning: the next 3 to 5 years to build Huizhou China Men’s Cultural Center, men’s R & D center, men’s show Center, Men’s Trading Center, men’s production centers, and to achieve the city’s double the number of textile and garment enterprises, clothing brands to double sales of men’s double the industry.