Exports of the first ten months amounted to 1.76 billion pairs of ASEAN, Latin America and other emerging markets, the dominant
After a half a year of hard struggle, theshoes seems to have come from the financial crisis, the haze of the “boil” out. According to Shenzhen Customs statistics, exports of Shenzhen port on the period reached 190 million pairs of footwear, substantial growth over half of the year.
However, the reporter found that many shoe enterprises to reap from this wave of export profits rebound but not as significant as exports. In the complicated data behind the recovery of the footwear industry in Shenzhen’s foreign trade before the road really have seen a reversal of the dawn? Or is still a “heavy rocks?”
ASEAN market-driven export rebound
Shenzhen Customs statistics from view, since the second half of this year, shoe exports of Shenzhen Port has continued to rise. October Shenzhen port exported 190 million pairs of shoes, a substantial increase of 50.4% year on year. In January this year to 10 months while exports reached 1.76 billion pairs, has stopped exports fell last year declining to achieve 10.3% growth, which in July and August exports of Shenzhen Port shoes traffic is continuous over 200 million pairs. Meanwhile, the first three quarters, exports also rose by 9.7% to 4.07 billion U.S. dollars. Even more gratifying is that export growth continues to accelerate, in October of growth faster than the first 3 quarters of 3.5 percentage points.
It is noteworthy that such a rapid recovery of growth comes mainly from ASEAN, Latin America and other emerging markets. Shenzhen this year which has already exported more than 3.5 billion pairs of shoes ASEAN, rapid growth of 80.9%, this rate improved over last year nearly 30 percentage points. ASEAN market is the first time ever a shoe Shenzhen port’s largest export destination, the contribution of the shoes export growth rate of 93.9%. The Latin America market and Africa market by a significant increase of 73.3% and 46.3%.
At the same time, exports to the European market is still down significantly. Shenzhen port by the first ten months of this year exports to the U.S. 310 million pairs of shoes, down 13.1%; export 200 million pairs of the EU, down 7.7%; these two traditional markets, total exports to the same port of export value accounts for only less than three one.
“Export 10 million pairs of” enterprise more
With external demand pick up, in recent months, exports of shoes from Shenzhen ports has also increased the number of enterprises, which in August than in July increased by 293, September surpasses many of the 261 in August, October continue to increase the 236, the first 10 months of export performance of enterprises reached 3495, exports of more than 1 million pairs of large-scale enterprises 21.
More orders, the factory has started more, many companies there is a clear recruitment gap. MAG is a shoe, but more than 200 small factories, but the person in charge, according to Mr. Xu said, the general gap has reached more than 40 workers. “Open recruitment period are not easy to rely on each other on the workers.” Mr. Xu said.
But some time ago at the recruitment meeting in Shaoguan, It is the “special recruitment willenterprises,” but “mixed” into a number of Shenzhen companies “to get people.”
Orders but lower profits
However, the reporter interviewed found, to some shoe enterprises, the profit outlook Quemei so optimistic about the performance of the export situation. Although the reduction in exports European and American markets, the ASEAN market seems to rise, but the fact remains attractive to European and American markets, including the crucial factor is profit.
“Although the overall increase in orders for more than 20% during the first half, profit is not how Xian Zhang.” Mr. Xu said, “mainly because pricing is still very much the hands of buyers.” Many reporters also complained shoe Many buyers often raised the export tax rebate rate, the RMB real exchange rate excuse for lowering the export price.
It is understood that Shenzhen’s foreign trade last year, the average export price shoes 2.5 U.S. dollars, this year has been reduced to 2.3 U.S. dollars per pair, while the average price last month of two U.S. dollars more have fallen. “Although the difference seems only a few cents, but it already has enough to form a very small profit margin squeeze.”
Interestingly, the price decline is largely the ASEAN market, “prosperity” brought. Shenzhen, a small shoe factory owner told us that they still prefer to sell shoes, the United States, because the shoes to the U.S. fairly higher export prices, the average can reach 5 to 6 U.S. dollars, the most upscale and even more than 10 U.S. dollars, But exports to emerging markets such as ASEAN, the products are generally down two U.S. dollars per pair of fluctuations in export profit margins are far inferior to the United States.
Shenzhen,Xun Miss Lin, head of the footwear industry, said recent improvements in orders in Europe and America, will not easily turn to attack the Southeast Asian market.
Shoes faces two “rocks”
Macroeconomic Research Institute ofAcademy of Social Sciences An Liu goods that Europe and the United States has been the focus of Guangdong shoe exports market, the prosperity of ASEAN and other parts of emerging markets due to U.S. economic recovery, Shenzhen shoes enterprises can not rush to invest in ASEAN market , but should be based on the characteristics of their products select the appropriate export market.
For a lot of shoe to reflect the “make crying does not make money,” the current situation, Liu said product safety, which is largely due to rising domestic labor costs, trade barriers in international markets increasingly high and Shenzhen, two major problems are still shoe exports will face a “reef”, the shoe needs to be handled with care to expand production at present.