If Beijing is the spread of underwear cultural center, Shanghai is the underwear marketing center, then it is worthy of underwear Guangdong production base.

20 years, Guangdong, South china Sea salt, cloth and different implementation Chaoshan path from scratch, from small to big process, also in Guangdong, the completed geographically their “early start” build out of China’s two largest industrial cluster in underwear.

Choose different paths salt fabric development path: differentiated market positioning + own brand 1979, the Yanbu Industrial City Corporation and Hong Kong “bust King” Rogerene “Hong Kong Top Form Limited” cooperation, joint investment into a “Korea Williams factory “to” three to fill a “form of production of the first pieces of modern China underwear, for the underwear industry in the development of salt, cloth and even China has opened up a new era.

As China’s first modern underwear factory, “Ritz-city” set up to Yanbu chinese underwear industry became the “birthplace” in state lace under the influence of the mid 80s of last century , Yanbu people have started their own lingerie business, starting from the family workshop, and began his own. “Liz factory” has become China’s underwear industry “Whampoa Military Academy” to train a large number of the technical backbone of underwear production and production management personnel. No doubt a lot of talent

Yanbu underwear industry and laid a solid foundation for growth. However, China’s largest salt cloth underwear and one of industrial clusters, more important reason is the difference of the market position and create regional brand and product brand-building results.

Yanbu underwear company look for a big empty market. At that time, China’s underwear industry shows high, low polarization, with Triumph, Wacoal and others as representatives of foreign brands accounted for the high-end brands, the higher price of only a few high-income women can afford. The low-end products in quality, style, fabric and so on, they can not meet the growing demands of consumers. Mid-range market was actually a great blank market. Therefore, the majority of Yanbu underwear brand positioning with a mid-range price, to avoid a positive match with the foreign brands, excellent cost-effective use of rapidly opening in the market situation. From 2000 to representatives of the South China Sea mid-range Yanbu brand underwear sprung rapid rise in the market, the establishment of the concept of mid-range underwear.

Olive Manon in Yanbu is a myth, the company’s founder, the “supreme underwear,” said Mr. He Bingxiang, is one of the few male bra designers. He Bingxiang juvenile rough, but also more honed his will, he inspired a good strong unyielding personality, as the Chinese one of a small number of male underwear designer, He Bingxiang a unique sensibility to the United States, his point of view of women from the men’s underwear, often have made his mark in the design. Design of products in the market is very popular, Olive-ning’s products have been recognized by the market, Olive Manon products selected China’s top ten leading underwear brand. Olive Nong strict quality requirements of products to the point of almost demanding, if found defective, often have to rework the entire batch of product re-examination. Olive Manon with a good reputation for product quality, gradually gain a firm foothold in the market and become one of the leading brands.

Yanbu underwear industries, the Government also played an important role. It has strong government support and huge amounts of money on the investment, have a glory Yanbu underwear today.

Cloth in salt under the impetus of the Government, in September 2000, the first China Underwear Model Contest held in the South China Sea, as the privacy of the object??? Underwear for the first time boldly boarded the halls of fashion culture, so Chinese people look for the first time gathered to Yanbu, Nanhai, people were surprised to find that the Chinese underwear brands in 15 consumer-led, even accounting for Yanbu 7. Market famous underwear brands such as Carrie poetry, beauty ideas, Olive Shannon, purple Brandy, according to the Ni, etc., were all from the South China Sea Yanbu this same place.