According to GuangZhou Customs statistics, in 2009 from January to August, the Guangdong toy export value of 3.21 billion U.S. dollars, down 11.7% compared with same period last year, a decline compared with January-July narrowed 0.4 percentage points. In particular, in August, monthly export value hit a new high this year.

Customs analysts believe that, at present, the toy industry into the traditional sales season, despite the global economic situation is still not optimistic, but with the coming of Western festivals, the toy industry is showing a gradual recovery trend; in June, following a breakthrough in Guangdong toy export value of 400 million U.S. dollars After the July exports amounted to 600 million U.S. dollars, the value of exports in August another record high, export 650 million U.S. dollars.

Deserves attention is that Europe and the United States and other major export markets, the impact of frequent trade barriers are emerging. This year in July, the new EU toy safety directive and the United States, “Toy Safety Certification Program” was officially opened this impact, in August Guangdong’s toy exports of the United States and the European Union of 250 million U.S. dollars and 1.9 billion U.S. dollars, decreased by 14. 8% and 8.1% decline compared with July to expand by 9.6 percentage points respectively, and 2.1 percentage points, due to Liu Cheng, Guangdong toy exports to Europe and the United States around, so in August Although the Guangdong toy export value of high, but is still down 10.1% year on year, and the decline in July compared with expansion of 5.2 percentage points.

Insiders pointed out that should guide enterprises to establish their own brand management and innovation, as soon as possible from the low value-added OEM style master the development of the international toy industry initiative; establish and improve international standards of safety and environmental protection standards and testing system, and prevent do not meet international safety standards and trade barriers encountered a situation; guide enterprises to actively explore the new toy market, reduce dependence on the extent of the traditional European markets, reduce the market risks arising from over-concentration.