”From more than 20 years ago, the spontaneous formation of three rural classical furniture industry today has become a strong vitality, a good momentum of development of the industry. On this basis, we further boost a, making it better and faster development of . “March 9, three township party committee secretary of the National People’s Congress Chairman Li Tao, told reporters that the three townships it is the work of creating the main town of antique furniture were the starting point.

   March 8-9 the two-day, three townships brought together officials from china Furniture Association, Guangdong Provincial Science and Technology Department of Guangdong Furniture Association, Central South Forestry University, shenzhen Furniture Design Institute, Shanghai Furniture Research Institute, Zhongshan City Furniture Association and other sector experts, academics and the industry elite, for the three townships of classical furniture industry, the escalation of suggesting ideas.

   Experts and scholars: Commercial combine cultural and packaging

In the two-day seminar in Shenzhen Furniture Design Institute president Bai Ming Xu, Shanghai Institute of furniture, “furniture” magazine editor Professor Xu Meiqi, Central South Forestry University Professor Hu Jingchu, Zhongshan furniture, executive vice president of Chamber of Commerce, He Zhixiong other experts and scholars, industry elite have had a wonderful speech.

    The reporters found that how to create a classical furniture town, these experts and scholars have a common understanding: three rural furniture industry is the biggest characteristic of “classical.” Together, they are concerned about how to implement the cultural industry, and how to use culture to packaged products, will be the three townships classical furniture brand’s reputation spread to the region and abroad.

    Shenzhen Furniture Design Institute, said Dean Xu Bai Ming, design should consider the market needs, the design of furniture, an essential element is the cultural embodiment of the design concept. Shanghai Furniture Research Institute “Furniture” magazine editor in chief Professor Xu Meiqi that the three townships to create classical furniture town should establish how to achieve the kind of economic and cultural goals, the industry to conduct the study of classical culture, companies want to China, Europe and the United States of classical a basic understanding of culture, and then combining the three township through commercial means strong cultural background, given cultural content packaged to sell goods.

    Central South Forestry University Professor Hu Jingchu suggested Sango has a strong cultural base, there is a strong classical furniture, industrial base, has a certain degree of regional brand, to further integrate all aspects of force, especially to get out of the idea inherent in the product development and sales network for a breakthrough development in relatively good form for the village as a whole is based on three regional brand in domestic and international markets and furniture, the exhibition hall.

    As entrepreneurs, Zhongshan furniture, executive vice president of Chamber of Commerce, He Zhixiong that most of the enterprises it is what would be the return on investment. Therefore, he expected the three townships to create classical furniture town can be achieved “buy antique furniture went to the three townships to” effect, recommended the creation of activities should have greater and more long-term planning, so that the whole country, the whole world know that the three townships of classical furniture the display and sales center.

    The National Association: Create necessary to highlight the cultural flavor

How to create a classical furniture town of China Furniture Association JIA Qing Wen expressed their views. In his view, the three townships in the process of creating classic furniture town, you can focus on the use of Zhongshan strong history, heritage, culture and taste outstanding.

   In the JIA Qing-wen view, after 20 years of development, Zhongshan furniture industry has produced a cluster effect, and formed their own features: three townships of classical furniture market, Banfu of American antique furniture, office furniture, Dongsheng, Tai Chung mahogany furniture; however, smaller than the scale of furniture production, Dongguan, Shenzhen and some parts of the Mainland, the output value and tax is not high, but the advantages of Zhongshan has a history and culture.

   JIA Qing-Wen believes that the three townships in the process of creating classic furniture town, we should make full use of the culture of the millennium town deposition, and create a rich cultural atmosphere, while the spirit of the introduction of innovative designers, developers have a cultural connotation of furniture products, For example the Sun Yat-sen, Cheng Kuan-ying, and other historical celebrities ideological and spiritual into the furniture. “If the designer can design the introduction of more and more personalized products, it will certainly have an enormous knock-on effect, there will be more artisans to develop products to come. At present, the industry division of refinement, human resources affect the furniture industry in transition An important factor in the market from the past ‘seeking the amount of’ up to now ‘seeking quality’, from low tech to high-tech development, the Government to give technical personnel to provide environmental and places. “JIA Qing-wen says.

   There is a good product, but also a good consumer base, JIA Qing-wen punched a metaphor, like the Maxima needs of horses, so he proposed three township government in creating classic furniture town process, we need to come through a variety of models to attract intellectuals procurement, form a good environment for consumption, “Once the construction of the success of the Hong Kong-zhuhai-Macao Bridge, from the three townships to Hong Kong, Macao, shortening the distance of the three townships of classical furniture, has brought great opportunities for development, on the one hand it is easily exported by road outside the classical furniture, On the other hand come to the inevitable increase in tourists. three towns to seize this opportunity to lay the cultural brand, attract more overseas consumer base. “JIA Qing-Wen suggested.

    Foreign friends: focus on development of antique furniture

Workshop was attended by guests, there is a friend from abroad, he is Peter, in three rural dragon, Antique antique furniture business. For the three townships to create classical furniture town, Peter from a friend abroad, presented their point of view, he believes that the three towns should focus on developing leading manufacturers antique furniture.

    Peter said that every piece of classical chinese furniture is a work of art is very beautiful, very charming, deeply consumer groups welcomed the European and American countries, at present the three townships classical furniture mainly sold overseas, so the three townships in the creation process, we need to focus development of antique products. With the continuous development of the market, fewer and fewer genuine antique furniture, antique furniture, classical furniture with artistic charm, and were equally favorable for overseas consumers.

   ”Chinese classical furniture, sit up a little uncomfortable, but after transformation, the integration of new cultural elements will become comfortable.” Peter said, “designer products or modified products in the development process, to come from the perspective of human thinking to product design as both a culture and art, the same but also has practical functions. ”

    Local businesses: to build furniture Cultural Expo Center

Classical furniture town in creating activities, Qijia Furniture Co., Ltd. to create a “cultural style” is undoubtedly the most dense, and this developed in Zhongshan local furniture companies proposing to build a furniture culture views Expo Center to promote cultural and creative Sango , and leisure industries. Chen Wei, founder of the company’s brand new that “old-fashioned newly created” to promote the rural culture and made the three towns to establish a long history of art and culture featuring high-tech industries.

    About how to build furniture culture Expo Center, Chan Wai-new thrown in the planning. According to an initial idea, the entire Expo park covers an area of 112 acres, including leisure, business Expo Center, art collection and education and training, creative research and development, Florence and other European-style art gift Street five functional areas.

    Chen Wei-hsin, Exposition of the building should be based resource integration, alliances between government and enterprises, national co-operation ideas, using a high position, starting point, high input, high output mode, so as to achieve the “three” effect — international, professional based, cluster-based.