“If the toy industry last year’s cold winter, it may be more cold this year.” Toys Association, Guangdong Province, Li Zhuoming, executive vice president recently said that Guangdong’s toy exports this year’s situation is still not optimistic.

Since late last year, although the RMB exchange rate stabilized, raw material prices started to decline, but exports of Guangdong’s toy industry is still very serious subject to three main factors: One is the financial turmoil continued to spread, the world market, especially Europe and the United States market demand for a serious recession; the Second, since the second half of last year, in addition to the renminbi and the yen relatively stable external things, many other currencies were devalued, a tremendous impact on china’s toy exports; the three, the world’s trade barriers are increasingly high, the impact of Guangdong’s toy exports, particularly severe .

According to customs statistics, from the fourth quarter of last year, Guangdong exported toys chain decreased month by month, which fell in November last year, up Jinsan Cheng. In January of this year, Guangdong exported toys 340 million U.S. dollars, down 18.2 percent compared with same period last year.

Guangdong is China’s toy exports weathervane. It is the world’s largest toy production base, the current production of about 5000 enterprises, accounting for the number of toy manufacturers Liu Cheng and more export value accounting for all of China Qi Cheng.

In response to severe export situation, many toy companies to actively explore the international market diversification and to turn its attention to China’s huge potential domestic market. China, 14 children under the age of 260 million more than the whole of Europe more than half of the population. As income levels increase, China’s toy market demand will follow correspondingly.

According to statistics, last year the chinese toy market grew more than 10%.
In view of the domestic market during the existence of many difficulties, the industry calls for national self-development should further increase its efforts to support the brand.