This year, the global Financial The context of the crisis, despite the city footwear exports remain stable situation, the first half of a total of 305 approved the export value of 11.44 million U.S. dollars, batch number and value of exports last year increased by 2% and 9%, but with Europe and the United States and other countries has introduced harsh “green bar”, the city footwear exports were also seriously disturbed.

Plastic Shoes are traditional features in Zhanjiang exports, enjoy “hometown of chinese plastic shoes”, “Southern shoes city” reputation Wuchuan in Zhanjiang City, is the national production of plastic shoes, one of the three bases, the city now has a system Shoe Industry, more than 400, more than 20,000 employment, annual one billion pairs of plastic shoes, accounting for one third of domestic production. In recent years, the functions of local government and the inspection and quarantine departments to vigorously support, Wuchuan footwear industries have been expanding exports, exports of footwear production and processing enterprises has grown to 11, and footwear exports are growing steadily year by year, last year’s export volume reached 42.99 million pairs, the value of 23.51 million U.S. dollars, products exported to Europe, Asia, Africa, the new city building and peasant incomes in rural areas made a positive contribution.

This year by the global financial crisis, trade protectionism and the more developed countries, consumer health and safety concerns and other factors, Europe and the United States and other countries on imports of footwear products to be increasingly stringent, has introduced harsh “green threshold.” For example, the EU announced in May this year, all exports to the EU products of dimethyl fumarate content of not more than 0.1 mg / kg, and the material used in footwear and other textile products sterilization and mildew treatment, but also requires an export containers shall not contain any sharp or gas smell, restricted substances, including methyl bromide, three hydrogen phosphate, formaldehyde, chloroform, dichloroethane, fluoride such as sulfur dioxide, if the container has been found inconsistent with the provisions must be implemented off gas processing, degassing very expensive; Italy Ministry of Health issued an order to require the use of the substance were confiscated as mildew and testing of products; United States Clothing Footwear Association also announced its global list of restricted substances, restricted substances, including dimethyl fumarate, formaldehyde, pesticides, heavy metals, flame retardants, asbestos. The national launch of the harsh “green bar” seriously troubled city of footwear exports, some producers in our city Leather Shoes business in March of this year exports from the U.S. and European markets have stopped.

For Europe and the United States and other countries on imports of footwear products increased the threshold, the city footwear export enterprises should attach great importance to take active measures across the foreign “green threshold.” Industry experts recommend the following aspects related enterprises should actively explore foreign markets firmly: First, stick to European markets. Although analysts believe that demand will shrink this year, Europe and the United States footwear more than 20%, and the U.S. dollar, euro and Renminbi Appreciation of the exchange rate risk resulting from large, but the proportion of European and American markets, enterprises in developing emerging markets, we can not give up on Europe and the United States market and export, should be more then a short one, to avoid loss of customers. Second is to strengthen the quality and safety footwear control system, strengthen the antifungal Drier Security check, to ensure export safety. Third, speed up product renewal, the creation of independent brands, enhance industry coordination, lack of change in innovation, low prices, quantitative expansion of the dominant development model. Fourth, to strengthen scientific research and development and cooperation, looking for banned substances as a safe alternative limit, actively communicate with foreign customers, pay close attention to foreign officials of information. Fifth, foreign trade departments and industry associations should take the initiative, and lead exports of footwear enterprises to actively participate in international exhibitions, the establishment of footwear products exported to Europe’s business platform. Sixth, continue to consolidate the African and Asian markets, explore new Russia, the Middle East, South America and other markets to reduce the risk of total exports.