Impact of foreign technical barriers and the new EU regulation frequently worse

The EU recently introduced a new toy safety directive This is affected by the global financial crisis, china’s toy industry and this is worse. Industry experts point out in response to increasing frequency of the impact of technical barriers in overseas markets, the domestic toy industry to achieve sustainable development, should adhere to a wide range of overseas expansion, speed up the development of domestic markets, strengthen independent innovation and brand building.

New rules to increase the difficulty of chinese exports

December 18, the European Parliament adopted a new toy safety directive (Directive88/378/EEC), covering the production of materials, children’s toys, testing and market supervision. Instructions to children’s toys in the production process prohibit the use of easy to carcinogenic, mutagenic, reproductive effects of lead and mercury and other toxic substances and heavy metals; limit the use of nickel and other substances; banned or restricted in accordance with the severity of allergic reaction to fragrances, etc.. In addition, the new security directive was still toy design, identity, production, importers responsibility, market regulation, set strict requirements.

Guangdong Province, according to WTO / TBT Notification and Enquiry Center engineers Wang Luling introduced new regulations this toy is the second on January 25 this year, the European Commission announced a new directive on toy safety after the motion, the EU toy green barriers to upgrade again. The EU’s more stringent new regulations for toys. The first few months, the U.S. also introduced a new bill of consumer goods, which is mainly for toys. “Product-oriented environmental protection and human health, is the consistent principle of U.S. and European markets and the trend of the times, the introduction of the new toys is adhering to this principle rules, and the density of new rules introduced this more and more frequently, the more the new regulations take effect and more urgent. and in the global financial crisis on the real economic impact of the emerging situation, in order to protect the relevant domestic industry in Europe is difficult to avoid the rise of trade protectionism. domestic toy industry, orders from Europe has declined, the The new regulations will undoubtedly further reduce imports to protect the internal market. “Wang Luling said.

This reporter has learned, the Dongguan Toy companies, some of them did intend to give up the EU market, among others waiting in the sidelines, some totally unaware of the new regulations.

The new regulations will worse the toy industry

Dongguan, Guangdong Toy Association Secretary-General Chen Xiangyou that the new EU directive passed out a strong signal that the EU will focus on strengthening market supervision and the safety of toys. To ensure that products fully comply with new requirements for China’s toy exports will be a big problem, “the toy industry will face a significant increase in the cost of weakening the competitive advantage and the EU imports the dual challenges of compliance assessment procedures, and regulations impact a wide range, so that Some toy manufacturers export risks increased sharply. ”

According to industry experts, environmental and security problems with the technical barriers to China’s toy exports, as the bottleneck, the EU countries, out of and develop the local industry to protect the interests of the development needs. Wang Luling, for example, to enter the EU market must meet these stringent new regulations, and to meet the requirements of these new regulations, we must use new materials, new technologies, new processes, but they often are unable to meet the elements of the domestic market This forced the domestic firms are forced to import to the EU and other countries, importing countries is bound to stimulate the development of related industrial chain, but this is undoubtedly a domestic exporters a heavy burden. Only the test fee is an expensive expenditure. Toys for children in the current EU safety directive, a video game testing costs as high as 30,000 to 60,000 yuan, including the detection of chemical properties of materials, toys, heavy metal content.

Interview with reporters that, Dongguan toy industry for more than 95% of export enterprises are the main export markets in Europe and the United States and Japan and South Korea. Chenxiang You told reporters that the U.S. mortgage crisis and the global financial turmoil, making Europe and the United States market demand shrunk considerably, the latest sign the market has spread to Japan and South Korea. More than 20% since the beginning of decline in orders, as well as early accumulation of various international, domestic negative factors, has led to many domestic toy companies in trouble, some toy companies have even bankruptcy. Now they face new regulations EU toy, toy companies will be overwhelmed more, next year there will be more toy exporters in overseas markets due to the shrinkage and loss and hardship, the Chinese toy industry will accelerate the shuffle.

Domestic sales, brand, innovation is a long-term strategy

It is understood that the EU toy official text of the new requirements will take effect 20 days after introduction of the EU member states need in the next 18 months began. But some enterprises should cultivate a strong sense, attention, and vigilance is not enough, on the new rules or regulations recognize a loss of some mistake.

Zhongshan City, Guangdong Inspection and Quarantine office three weeks of burning village and other industry experts reminded standard toy export enterprises, to take early response measures: First, improve the technical capabilities, process improvements, the information collection, management, and related production processes such as standard setting do more; 2 is regulations depth interpretation and analysis, and understanding of EU rules and very few prohibited substances exempted material, the new directive for the control of production safety Network access; third is in the lead and mercury and other prohibited substances on the good alternative exemption study, in the toy should be concerned about allergic reactions in doped perfume, toys designed for children’s safety should be the fundamental principle, prohibited, dangerous toys and food combined with the design.

At the same time, faced with increasing technical barriers, the experts pointed out that the transfer of the export base for entering the domestic market, brand building and innovation is the number of exporters such as internal strength of a long-term policy response.