Growth continues unabated

Brilliant Guangdong home appliance industry, can not do without, “WTO” after growing export scale, while the rare financial tsunami, Guangdong home appliance industry, the extent of the impact? Famous

Small appliances

BEHRINGER companies closed factories in shenzhen, and the 104th Canton Fair has just concluded down the message volume mechanical and electrical products to stimulate the sensitive nerve of the people.

But it seems a little misplaced, disclosed in 2008 from just three quarterly terms, growth in home appliance industry in Guangdong has still not abated. Deep

Konka

A recently released report third quarter of 2008, the financial crisis intensified economic winter, a marked decline in profit growth in china’s case, the third quarter, the company’s sales revenue grew 18.34%, occurred in the first half of this year digested a snowstorm, earthquakes and other disastrous weather negative impact on sales where the first three quarters sales still grew 6.29% in the third quarter net profit more than the explosive growth over the same period last year, 713.72 percent. Meanwhile, throughout the White (Mainly Air conditioning Refrigerator,Washing machine ) Industry, a substantial decline in profitability, the Gree two U.S. giants are showing beautiful, once the third quarter, data shows that the two companies still achieve a more ideal “amount of profit Sing” (revenue and profits), valuable . The biggest step into the overseas market TCL , From the first three quarters of this year’s data, by the financial crisis is not obvious, the main business income of which 10.12 billion yuan, up 10.05%.

Pressure can not be ignored

However, the chain of circumstances, the pressure to have begun. For example, the first three quarters Gree revenue 35.112 billion yuan, up 19.60 percent, but the third-quarter revenue rose only 8.1%. The third-quarter net profit of 4.44 billion yuan, up 54.99 percent over the same period last year, while its first half profit growth exceeding 100%. The first three quarters of the U.S. appliance revenue grew 38.7% to 37.3 billion yuan, but the third-quarter revenue growth was only 17.7%, quarter by quarter this trend has emerged.

Exports accounting for a greater number of manufacturing enterprises have been hit even more apparent. For example, is located in the small appliance maker zhuhai BDO Runda, in the third quarter, total revenues grew 66.51%, but net profit was down 9.40%, “growth in sales revenue increased profits brought about by the failure fully cover the rising cost and the impact of exchange losses. “Some companies even went to the insolvency situation.

Face intensifying financial tsunami, household electrical appliance enterprises in Guangdong, the next year is a very critical year.

According to a U.S. website called Popcorn 1011 consumers on an online survey of consumers surveyed, about half are working to reduce living expenses. Such signs as the “export barometer” of the Canton Fair has been starting to show. According to public data, the 104th Canton Fair a mechanical and electronic products declined 13% over the previous volume. “Middle of next year the situation will be worse.” Many home appliance enterprises in Guangdong on export performance in the fourth quarter is not optimistic, they believe the decline in exports as China’s machinery and electronic products, in the first three quarters of China’s foreign exports slide will accelerate.

Accumulation of positive factors

But gradually changing environment, a good factor is gradually accumulated. For example, the RMB appreciation rate of the slowdown in export policy began to relax, the recent global copper, oil, plastics and chemical raw material prices also appeared significant downturn in the home appliance manufacturers in Guangdong over the past plagued the negative factors have started to weaken.

Rainy day, when the U.S. subprime mortgage crisis is still raging when the household electrical appliance enterprises in Guangdong have begun initiative to adjust the export marketing strategy, according to GuangZhou Customs data, the first three quarters of this year, Guangdong, Latin America, the Middle East (17 countries) and the Association of Southeast Asian Nations, etc. Export growth in emerging markets are more than 3 percent, exports were 2.44 billion U.S. dollars, 19 billion dollars and 1.41 billion U.S. dollars, up by 33.4%, 45.3% and 42.2%.