OEM is no longer good money

Small appliances

Vigorously develop the domestic market enterprises

In the “financial crisis” sweeping the world present, the traditional strategy for OEM small

Home Appliances

Enterprises are facing a severe test. The recent past, allowing them to focus on the OEM OEM tobishi Group, announced the first time since 2008 to develop the domestic market, building its own brand initial success.

OEM OEM is no longer a good profit

Large number of small household electrical appliance enterprises in china
are based on OEM or “OEM” approach started, and in

Guangdong

Shunde

The DF-Kai Chin is one of them. However, in the context of financial crisis, OEM strategy appears “quite reliable” the.

Data show that only in October 2008 on the middle, there are nearly 50 enterprises in Hong Kong for bankruptcy liquidation, industries involved in manufacturing, retail, food and logistics, including many, like Smart Union Group, OEM BEHRINGER this listing company. Economic experts believe the reason why chinese manufacturers in the global economic crisis seems fragile, its been in the international industrial chain is directly related to the end. Thus, out of a single OEM model is imperative. ”

Develop its own brand of small appliances
road

Despite the small appliance market, the international famous brand, but the DF-Chairman and Assistant Pan Weidong clearly aware of China’s enterprises are to become strong in international competition and survive the economic crisis, we must jump out at low profit margins and resources are wasted manufacturing sectors.

Dong Ling, general manager of domestic marketing Peng Guangshun said that to achieve a higher level of OBM to own brand model transformation, DF-strategy has been adjusted on the domestic market.

Similarly, in view of the drawbacks of pure OEM, use the same foundry started in zhuhai BDO Runda company back in early 2008 on the proposed “restructuring the domestic market” strategy. James Wei, general manager of BDO Runda Wen said in an interview: “From the market, global economy, China is the largest market, to give up for the enterprises have become irrational.”

Reporter was informed that many of the sales volume at 400 million yuan enterprises have emerged following the closure of the phenomenon of changing products, resources, and further concentrated, with industry leaders to further access to more resources, but also laid the foundation for the domestic market in transition . Luo Qingqi, senior industry experts believe that some small household electrical appliance enterprises in GuangZhou successful transition for Chinese companies to get rid of “low cost addiction”, a long period out of the end of the international industrial chain, providing the passive situation of “recipes” on how to spend the Chinese household electrical appliance enterprises provide important economic winter inspiration.