shenzhen from “jewelry manufactured in china are” to “jewelry brand in China are” to “China’s jewelry design” the three major leap forward, actually affect the development of the entire jewelry industry, is a development from quantity to quality transformation process. Shenzhen in the next five to ten years, continue to consolidate as a “jewelry manufactured in China are” status, to create the “China Jewelry Brands”; the next 10 to 20 years to become “China Jewelry Design”, and Shenzhen Centre for Asia-Pacific jewelry industry to fight cause; the next 20 to 30 years, to become a world-class jewelry industry center in Shenzhen jewelry industry wants to achieve these goals must be to the power of the regional brand to promote industrial upgrading, jewelry, jewelry industry, regional brand, Shenzhen the development of jewelry industry in Shenzhen to find Phoenix Nirvana, the path of development rise from the ashes, its main role is to:
The first is to promote the advancement of Shenzhen jewelry industry, the degree of agglomeration.
At present, Shenzhen jewelry industry has formed a high density of cluster morphology, and showed a trend of industry integration. The construction industry is to accelerate regional brand integration process of the regional industry is an important tool. The process of creating regional brand is actually a clear common goal of industrial development process. To achieve this strategic objective, industrial organizational level will be continuously enhanced competitive basis a cooperative enterprise, through a clear division of labor and smooth Xiezuo, to form the design, production, processing, displaying, testing, one-stop wholesale sales the industrial chain. Meanwhile, for the related industrial chain, such as auxiliary materials, packaging design, fine processing, jewelry equipment, processing equipment constantly strengthened and improved so that the whole jewelry industry has a complete industrial chain based on the overall competitiveness.
The second is to promote innovation in Shenzhen jewelry industry, changes in business models.
Although Shenzhen jewelry in the country has become the largest production scale, also has some of the industrial features, as to promote economic development in Shenzhen an important force. However, a lower level, Shenzhen jewelry still processing fees earned by low-cost advantage as the main mode of survival. From this the one hand, industrial pattern from extensive to intensive development, competition means change from the low-cost to high value-added is the main task of the next five years, while the means of change is one of the completion of the implementation of regional brand strategy. Can be said that the interest inherent in the brand, value, property, the value of cultural goods and effective embodiment of the jewelry industry, the regional brand is the direct source of overall competitiveness, the establishment of regional brands in the industry a competitive advantage based on high barriers to imitation than The cost advantage to be more durable. Thus, to build the brand as the focal point of the region to achieve the Shenzhen jewelry industry to upgrade its nature is to achieve changes in the cluster mode of competition.
In summary, the Shenzhen jewelry industry as the main competition from low-cost means to shift to higher value-added mainly to the overall operation through regional brand, so that growth of the Shenzhen jewelry industry in China is an important regional economic development and strong brand support to the rapid development of jewelry industry, strong impetus to the regional economy as a whole, Shenzhen, China’s economic development, to Shenzhen jewelry brand to the world!