Recently, General Manager Huang Minjia Paradise South branch, said in an interview in 2004, Paradise has a firm foothold in GuangZhou in 2005 to achieve “double sales, double the number of new stores” target. Huang Minjia that improve the quality of shop shop than simply increasing the number of more important, sales of 800 million yuan from last year rose to 05 to 20 million, the number of new stores will reach 25 or so. Implementation of sales, the scale of “doing” Learned that Huang Minjia this year’s proposed “single-winning shop efficiency” concept, the “scale of Paradise” and “effective Paradise” grasping together in order to single stores increased by 30% overall efficiency. In regional distribution, the Huangmin Jia said that this year continues to strengthen the downtown Paradise made forces, and will extend to the core city locations around the town market, completed in Guangzhou, Foshan, shenzhen, Dongguan, Huizhou, Zhongshan, zhuhai , Jiangmen complete network layout. Guangdong this year, according to the planning, Paradise in Guangzhou and Shenzhen will be about 15 new stores in other cities will be secondary to open more than 10. Sought to “single-winning shop efficiency” In addition to expanding outside the Paradise this year, Hai Ba single shop benefits a strategic focus. Huangmin Jia said, as retail

Home appliance chain

The Trail Blazers, the network expansion on Paradise has its own ideas, and other competitors at the national large number of “land reclamation” different, Wing-lok’s focus is “winning single shop efficiency.” The so-called “single-winning shop efficiency”, that is to improve the shop’s quality and effectiveness of a single shop, quality win, change “size of Paradise” to “effective Paradise”, and strive to increase the overall effectiveness of a single store 30%. Huangmin Jia pointed out that the price, size and profits is to determine the fate of the three home appliance chain enterprises Keywords: by “cheap” sword, home appliance chain enterprises quickly seize the national level, more than 70% market share in appliance sales; by “scale” is backed up, got home appliance chain cost optimization. Learned that Paradise has to follow international practices, professional marketing planning and financial management company to do consulting firm. It is reported that Paradise is now cheaper than hire professional management of financial companies fell 30% before, in the current financial statements have been published several national home appliance chain management companies in the lowest cost. Paradise chairman Chen Xiao have expressed similar views. Xiao-view,

States United States

And

Suning

Are taken at the national branch network layout, Wing-lok, the main attack Shanghai and Guangdong, Jiangsu and Zhejiang are two blocks to form a “dumbbell-shaped layout,” which is the Yongle focus areas, focusing on a single shop-effective strategy for expression. Although the overall size of the current third largest, but in 2004, 500 chinese enterprises, the Paradise has become the only Chinese home appliance chain named “the fastest-growing top ten profit companies,” “top ten companies return on net assets,” the two list of companies. “Four security” has been patented Addition to the scale and efficiency, Huangmin Jia pointed out that the internal management, Yongle original “four security” services and applications for patents, the implementation of “contractual services.” At the same time, ready to form a global procurement network appliances, to enhance competitive differentiation and advantage. In addition, the Yongle launched this year will focus on “four security” services. Huang Minjia that Chen Xiao as a famous Chinese home appliance industry, “Confucian commander”, has been working to create “cultural Paradise”, so the first time South Wing-lok, the text of the pledge, terms of the courage to head-on services. It is reported that the Yongle returned, quality, low-cost, extra expenses, etc. “four security” service commitment to the text form of fixed terms of service protection and safeguards of such services in conjunction with the delivery of customer invoices . Terms of service delivery to consumers, in fact, Wing-lok and customer rights and obligations on both sides reached a common respect for contracts, which became

Appliance Service

Of a new model. According to Wing-lok, the person in charge of marketing, on March 15, Paradise to the national patent office for the “big four security” services patent, this is the first time Chinese enterprises for patent protection of such services. I understand that the Patent Office application has been accepted, “then only a formality, he said.” At present, Huang Minjia are Shenzhen Huaqiang North shop practice of “contract service” pilot reform, Huaqiang North sales soaring, single-store benefit is significant. Established global sourcing network It is understood that Paradise is planning to set up global sourcing network appliances, to enhance competitive differentiation and advantage. Wing-lok, said in charge of marketing, high-end consumer goods and luxury items in Shanghai, Beijing, Hangzhou, Shenzhen, coastal cities have risen rapidly, so the introduction of the world’s top home appliances market is not a problem. As the world’s largest home appliance production base, china’s household electrical appliance production accounts for nearly 1 / 3.

However, the technical content level, Europe and the United States and Japan as a high-precision manufacturing and design of products has not yet transferred to China, home appliances are often developed new products to enter China after a couple of years, Chinese consumers still and the world’s top far away from consumption of home appliances. Through this global procurement system, Chinese consumers and foreign consumers will be able to simultaneously enjoy the world’s newest appliances.

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