“National Toy see from Guangdong Chenghai toys to see.” With “chinese craft toy city” the title of Chenghai District, shantou City, Guangdong Province is china’s toy gift industry’s most important production and export base of 70% of products exported to more than 100 countries and regions, the country’s total toy exports almost a fifth .

Toy companies in The Pearl River Delta region because of the financial crisis arising from production and management difficulties, Shantou City Chenghai District’s toy industry is not only YiLi does not fall, and “even worse squid Qiao”: According to Customs statistics show that in the first 3 months, Chenghai District, toy gift enterprises above designated size output value of 1.2 billion, 31.8% Bi Zeng, toys and gifts exported 63.32 million U.S. dollars, up growth of 35.3%, showing month by month of export growth.

What “Tips” Let Chenghai toy exporters remain “increased rather than decreased,” good posture? Shantou City, Guangdong Province, Party Secretary, Mr Wong told reporters analyzed, Shantou toy industry attention to the “self-research and development, independent innovation, and its own brand” the road, enhancing the economic “cold” capability. Shantou, a toy gifts are mostly owners of home-grown private entrepreneurs, they have self-reliance, perseverance, solidarity, courage and innovative entrepreneurship.

They rely on themselves based on local, independent design and production, and has created its own brand, and adhere to self-development. To persevere through the year after the implementation of independent innovation strategy, Chenghai toy industry from the “OEM” or “processing” to “self-design and processing,” “self-brand production” changes, with a strong self-development, independent innovation capacity, which is Chenghai Toy Industry and the steady development of the main reasons for strong anti-risk ability.

Chenghai toy companies take the initiative to carry out product research and development, dare to invest, targeting new technology, new technology continuously develop new products, successively Austrian flying animation, Hua-wei toys, etc. A number of enterprises set up provincial engineering technology research center. Successive years, Chenghai toys & gifts industry, the average monthly new varieties more than 10,000. Chenghai Plastic Products Co., Ltd design industry, the mouth, eyes synchronous activity dolls, you can talk to people 3-4 hours, technology has been at the international advanced level. Hing Toys Industrial Co., Ltd. Guangdong group since the 90s of last century began to practice “making their own toys,” to achieve the toys “Made in China” to Toys “Made in China” change. Guangdong Chenghai District and a number of business schools, including colleges and universities signed a technical cooperation agreement, to borrow colleges and universities to improve human resources capability of independent innovation of enterprises.

Shantou City, a series of measures to promote the toys & gifts from traditional manufacturing to creative industries, cultural industries and other high-end industrial development, further enhance the cultural content of products, increase product added value. Chenghai is a CCTV image of toy products specified animation production base. Hua Wei Technology Co., Ltd. Guangdong toy companies authorized to obtain CCTV Animation Development “Adventures of Little Carp” and other toy products, and a national co-operation with the CCTV of the first such projects in a toy company, has developed more than 100 single-product models, the profit ratio products in general is much higher.

Guangdong Alpha Animation and Culture Co., Ltd., Little White Dragon Toys Industrial Co., Ltd., to enter the video market, have invested animation television drama “shock Kid,” “firepower young King” and so on, exports to South Korea, India and other countries, combined with film and television drama The figures, while developing animation cartoon toy products, and achieved good economic and social benefits. Austrian fly, Hua-wei, real-Fung, Kwan Hing, Ginch, Nam Shing and other eight companies were identified as “National Torch Plan, smart toys, Chenghai, Shantou, creative design and manufacturing industrial base,” the first batch of key enterprises.