Wang Jia abroad

Business

Success, he sold appliances in shenzhen in Australia, as Australia

TV

,

DVD

The top three wholesalers and other products.

chinese enterprises to expand the international market? Wang Jia say a word on behalf of his many years of fighting abroad, the voice: “Chinese companies can understand the roots of Chinese foreign

Dealers

Internationalization of Chinese enterprises should become the new force. ”

Started selling color TVs

Wang Chia
business in Australia is not straight, but a rugged curve.

1990 came to Australia to work while they studied. “Want to start their own trade, sell

Computer

. But

CPU

,

Hard disk

, Software and other key technologies are controlled in the hands of large foreign companies, there is no advantage of Chinese products, they give up. ”

By 1995, china’s color TV feeling Wang Chia has grown to have

Competition

Power products, will return to negotiations to find a large color TV manufacturers. Several bulk of the domestic color TV market was no export plan, only

Konka

CEOs Chen Weirong personally received him out of the two sides signed a cooperation intention soon.

The second year of July, dozens of prototypes arrive Konka, Australia

Retailers

Trial after a friend, reflecting good. At the end of the first container shipped to more than 400 color TV sets in Australia, 30% below the prices of Japanese products first appeared in the local market.

Admitted by growing up

Appliance market in Australia at the time, Wang Chia-face is already dominate the market in Japan

Brand

, Almost no development of cracks, while local people lack the habit of accepting new products.

“This is China’s color TV, good quality and cheap price. Do you consider test marketing this?”

“I am doing well, earn enough, and do not need to sell your goods.”

The beginning, which occurred in

Appliance Retail

Shopping

Wang Chia-day dialogue do not know how many times to hear.

Not discouraged, he turned and directed towards small

Sell

Business.

Melbourne a Jew with small stores, to see the opportunities of China’s color TV, approached the door, the Chinese color TV in the main shopping malls, cheap and good for China’s color TV features a striking design of the shopping malls

Advertisement

, To get people eye, the result has attracted a large number of buyers. This later became the Australian Jewish vendors in recent years, the fastest growing retail companies, has also been seen as the most successful companies. He opened the shop was small, single-store sales are highest. The retailer’s success, it benefited from sales of color TV in China and the Chinese home appliance products.

Four or five years later, Wang Jia agents began to enter China’s color TV above average appliance shopping.

Defeat

Sony

Panasonic

Rooted in the industry after the Wang Jia unique form of market analysis: the population over here Qicheng concentrated in several large cities, so the market is concentrated in several cities to do this. In order to reduce the cost of the cost, to expand sales, while sales of Chinese color TV, he has represented clients in DVD,

Air conditioning

, Refrigerator, small appliances and other household appliances in China.

2000 onwards, the Chinese household electrical appliances finally broke the ice in the Australian market, sales of straight up. In 2004, Wang Chia-agent Konka TV market share of 20%, Australia’s first TV brand. In recent years, China’s color TV have entered Australia, focused on squeezing the Japanese color TV, Sony, Panasonic, etc. have been out of the market share of the top five. Overall increase in China’s color TV.

In this race in the Chinese home appliances market, Wang Jia of the company as a home appliance wholesaler, in the color TV, DVD, and several varieties have entered the top three in Australia. Wang Jia said, Chinese companies can succeed in Australia, but also can be successful in the U.S. and EU markets.

To Australians began to accept the way the Chinese boss

Australian work culture is anything that can not interfere with personal life, can not affect an individual company’s interests.

Therefore, more than half of Australian company employees, according to Wang Jia of China at the beginning not to mention the practice of staff overtime requirements of the Chinese employees must work longer to complete the task at hand, and even overtime. Over time, Australian employees of Chinese enterprises in China gradually understand the boss

Corporate Culture

Gradually recognized that companies in China must abide by China’s practices. I do not know when to begin, Australia employees frequently appear in the overtime period.