Recently, the shenzhen Customs data showed the first quarter of 2010, steady growth in exports of Shenzhen Port toy, toy exports via Shenzhen Port 470 million U.S. dollars, up 12.4% over the same period last year. U.S. Government Statistics Department data showed U.S. consumer spending up in February 2010 has been maintained for 5 consecutive months of increase. Some Americans say, escaped unharmed, confidence has increased, money do not have to feel shortchanged.

Recovery of overseas consumer market to the toy industry’s growth after the crisis of hope. Meanwhile, the author from Shenzhen Toy Industry Association, the short-term orders from the financial crisis toy processing trade enterprises in Shenzhen has been normalized.

Short-order normalization

Currently, the export processing trade enterprises in Shenzhen toy most of the short-term orders are orders for three or four months, the Shenzhen Toy Industry Association, told the author rarely sees, before the order cycle, European and American firms in the six months to one year and more, 34 not more than one month’s short, and now this one has been normalized short.

Data show that last year the 106th Canton Fair 300 billion in export turnover in less than 3 months and 3-6 months in the short-term orders accounting for over Jiucheng, experts point out that many of these purchases from short-Christmas meeting inventory needs, this toy processing enterprises in Shenzhen have also been confirmed.

Increase in the toy industry in Shenzhen short single financial crisis began in 2008 when, at last becoming more common. Financial crisis, Europe and the United States Retailers shortage of funds, the prospects of the crisis, frustration, a lot of money-strand breaks on U.S. toy company sold a lot of inventory, resulting not had a strong desire to buy goods over the market.

“Selling company stock after the bankruptcy not difficult to grasp the future in a crisis market is also not easy replenishment.” Pao-teh, director Xue Xiaowei toy factory said that Christmas and other festivals brought up the economy and consumption of small volume can not peak maintained for a long time, which makes the toy industry is still high short-term orders.

It is understood that total sales of short-term orders for processing trade enterprises in Shenzhen toy sales in the proportion of the total order has reached one-third, due to the relative amount of each short single long one less, so the total number of short orders in a single significantly higher in this ratio.

“In the past the order of millions of items mainly over a decade now, about 200,000 short-term one.” Xue Xiaowei said.

Short single-pros and cons

Short single major problems caused by the increase in production costs.

“The longer the profits of the higher orders, the shorter the profits of the lower orders.” Xue Xiaowei said. A medium-sized toy factory of Miss Liu said, speaking from the production side processing enterprises also want to be a long one, big one.

Advantage of labor-intensive enterprises that rely on large-scale operations diluted costs and increase profits, less to prevent a single scale advantages. Toy companies doing business with short single-usually small profit, the profit earned is mainly used to support workers, to ensure continued operation of the factory. Each short to be re-signing one of the signing, preparation, scheduling period, the utilization rate will be lower mold, the gap between every single worker may also result in the loss of these will result in increased costs.

Foreign buyers, the short-term order to give them a chance to avoid the risk of RMB appreciation on the market pricing process more firmly grasp.

Of course, the splitting of orders is not nothing, one of the advantages is the reduced cost of processing enterprises of raw materials inventory, raw material procurement, not a one-time large capital investment, capital and financial pressures occupancy costs have declined. Processing enterprises face a number of toys to do too much alone among buyers because of poor sales, back orders abruptly canceled plans of enterprise financial, human, logistic loss, this risk will be lower due to a spin-off orders.

Xue Xiaowei said that short-term orders have actually been there, this is a relative concept. If a short single-year and only do 200 000, even to do decades become a long one. As long as the product is attractive, a good export market environment, the long term, there may be a short one longer one.

Toy market hots up

I found that with the domestic and international economic situation hots up, the dawn of the toy market goodbye.

Pao-teh, director Xue Xiaowei toy factory said that the focus in Europe and the United States market, the number of orders for the toy industry in Shenzhen, mainly to see their unemployment rate is. Recently, the U.S. job market report, in March 2010 the United States is expected to increase 190 thousand jobs, the unemployment rate has shown a downward trend.

This gives the toy industry in Shenzhen after the crisis has brought the prospect of the dawn of time. Xue Xiaowei said that orders for early 2010, a short single-oriented, mainly the United States vendors in meeting stock last Christmas, a large one usually appears concentrated in 8,9 month.

Experts point out that in 2009 the performance of the Christmas toy market gratifying. Despite the economic crisis reduced the spending power of people, but relatively cheap toys as Christmas gifts, Christmas sales performance. This increases the confidence of buyers purchasing; Second, the world economic recovery, particularly the expansion of the Mainland china market so that the toy market promising.