April 11, pushing the brand and shenzhen Fashion Fair in Shenzhen, Shenzhen from Beijing rewarding experience Clothing Association Secretary-General Chen Yongfang, said in an interview, Shenzhen garment industry production value in 2009, more than 1,000 billion yuan, nearly 10 billion U.S. dollars of export success; in 2010 to upgrade the industrialization of innovation, creativity to create high fashion clothes, Shenzhen and implement fashion brand alliance, Shenzhen “fashion capital”, ” Women Capital “development will greatly speed.
Recently, Shenzhen designer brand “Masifeier” 2010 Spring Women Beijing International debut release Fashion Week To attract domestic and international fashion design celebrity gathering, and “Draw” to many consumers, “fans”, people’s attention, Shenzhen brand high impressive. Shenzhen Top Brand “Song of force thinking” special release, spectacular event is unprecedented. Rising star “Baby Blue”, “good Liz,” “Zhu’s radius” and other women’s brands Joining Session held in the spring and summer 2010 release.
Learned that the brand holds the Shenzhen Women in Beijing, Shanghai, Chengdu, Dalian and other cities in the domestic first-line center of an important share of the high-end commercial buildings. Dorset in Beijing, International Trade, and other major high-end shopping centers, regardless of brand image, quality, design innovation and Sell Prices, the Shenzhen Women shoulder to shoulder international clothing brand, has become the pride of Shenzhen people.
A TV Machine sale only earn tens of dollars, and a profit of brand clothing is a television several times and even 10 times, 20 times. At present, many brand clothing enterprises, Shenzhen, contribution has been outstanding taxpayer. Shenzhen “Ladies House” for many years among the business district taxpayer, “Masifeier” amount in taxes, up more than 100 million yuan, it has been introduced this year is expected to reach two billion. Shenzhen garment industry has not only become a real competitive industries, but also a high cultural and creative, innovative and high added value products company.
Present, Shenzhen mature clothing brand has been joined by the first chain to open up the market, is now open to club fashion, relying on high-end commercial, and international brand same stage. Some hard-core brand in the country established a “regional Proxy Business “, the formation of regional networks, to jointly promote the brand.
According to the Secretary-General Chen Yongfang City Garment Industry Association, introduced in 2010, the association will actively carry out the “Fashion in Shenzhen,” the theme of women’s national tour of Shenzhen activities, to create “Women in Shenzhen regional brand”, while actively creating the establishment of “Fashion Exchange “, and launched the national large and medium cities and regions Cooperation The creation of brand-based fashion apparel interactive industry base for the development, construction apparel industries, “fashion brand alliance”, a joint operation, the whole chain of new business models, will push the Shenzhen garment and related industries at home and abroad, to further build Shenzhen apparel business combined fleet.