Central business district of shenzhen Huaqiang North business district will increase by another appliance with the National

Locks

Giant. February 11 evening,

Suning

Electrical branch in Shenzhen, Sun Weimin, president, announced the original headquarters of Jiangsu Suning Region Director, will take over Suning Tian Rui, director of the Shenzhen region, while the core business district, Shenzhen, Suning is currently looking for a new shop, Huaqiang North address, for the year entered Huaqiang North business district.

Then, Shenzhen Huaqiang North will appear nationwide home appliance chains compete against the Big Three contend scene.

Management to “Army Group”

After the Spring Festival, Suning Appliance executives across the country for the first time a major adjustment, adjustments were based management center 14, eight regional management headquarters and 28 major areas. Sun introduced the people, Suning has first and use a three-year matrix management system, the top management of the 14 major centers of the integration, unified management of the president to do it form the basis of four major management headquarters, that is,

Marketing

Headquarters, chain development headquarters, service headquarters and

Finance

Headquarters. Thus, Suning’s headquarters management to the “army group” type.

“2005 end of the year once rumors of Suning district management headquarters, also settled in this adjustment.” Sun Weimin said the first batch of Su Ning management headquarters was established in North china and East China Management Headquarters, Second District, followed, will also be established in East China, South China, southwest, northwest, northeast and central management of six regional headquarters. The 8 major areas of management headquarters as Suning the agency of jurisdiction regional Nei Suning chain system for the daily operation and management guidance.

In addition, this adjustment will change the original director, general manager of a large area, from the original “headquarters sent regulators,” the functions of the orientation to a “comprehensive management,” the functions of the position, this function also makes a large area from the change original simple positioning of the subordinate branch management as an independent business units. It is reported that 28 of the adjustment of the promotion of general manager of a large number of people reached 14, the promotion rate of 50%, and there are four exceptional executives to implement the upgrade.

Entered this year, Huaqiang North

“The other task is to examine the Shenzhen Huaqiang North business district. If successful, Suning Huaqiang North this year in the core business district by opening new branches.” Said Sun Weimin said Suning plans to open outlets in Huaqiang North Huaqiang North Main Street , the current target location have been the intention, double

Founder

After further discussion among.

“According to the number of permanent residents of Shenzhen, according to Su Ning’s store opening program and shop in the Shenzhen market, the number of the store should be up 25-30, but only now opening in Shenzhen, Suning has nine branches.” Sun Weimin said that although Suning in Shenzhen last year, significantly faster shop in Shenzhen,

Appliance Retail

Shop the market volume is far from saturated, so Suning must not miss this opportunity to seize market opportunities.

Shenzhen shop “main” service card

Suning executives
parts of “rotations”, Suning has become part of this big adjustment. Sun introduced the people, this one will be well versed in the various management systems, processes, methods, senior management of the headquarters of mature presence to the region, the implementation of refined management region; on the other hand, the outer hard for many years to grasp on the market skilled, experienced the largest combat zone to return to Headquarters senior management.

Such guidelines, the original region of Jiangsu and the former director of the Shenzhen Tian Rui Tao Jinghai, director of a large area were intermodulation. Tian Rui Sun Weimin said the master of marketing, together with Tian Rui new post from the Jiangsu region play a vice president of Shenzhen, as well as the original headquarters for after-sales service in the Ma Yuehai Suning.

Tian Rui, said in an interview in 2006, the Shenzhen branch building in the entire market channels, marketing will be swinging back, not too much to a “special opportunity” in the form of stimulating the market, and strive to household appliances retail market return to its natural state.

Suning Appliance industry day will do

Balance

Prices in Shenzhen create a new Suning

Brand

, With particular emphasis on the service appliance to better meet customer needs.

Not to develop 60 billion
Suning

Sell

Target

For the media before the reference to “Su Ning, the new 2006 target is to open 300 stores and the completion of 60 billion yuan sales target,” and so, Suning CEO Sun Weimin has given clarification, Suning has not developed and open disclosure of the above program objectives.

He disclosed that in 2006, the company will be based on ability to adapt to internal management, the principles of market demand, reasonably promote the company’s chain development and expansion of business performance in 2005 on the basis of firm size and efficiency of steady upgrade.