Suning plans
if not changed by the end of March, its first store Suning Jiangmen Port Road in the city, that the original life of electrical appliances address the opening of Paradise, by the end of April, its second store in the new city will be 3 House opened.
Su Ning Lei Limin Jiangmen branch project manager, said confidently: “Su Ning’s goal is to win half of the year!” Earlier, Suning Appliance has been commissioned by the authority of the city home appliance market consulting firm made a full investigation, the data show: city 15-18 billion consumer electronics market capacity.
Bustling port Road, Suning stationed, Jiangmen pattern of what would be the home appliance market changes?
Why stationed in Jiangmen?
It is reported that the presence Suning Jiangmen, its head office in the national expansion in 2007 one of 200 stores, is Suning Beijing – Shanghai – Nanjing – Zhejiang – china Fujian layout of this line a point is Suning to Zhongshan as the center, plan to set up, Zhongshan, zhuhai and Jiangmen and other Pearl River Delta region is an important part of the market.
Located in The Pearl River Delta, Jiangmen, Guangdong Foreign Trade and one of the important ports, is well-known overseas chinese at home and abroad, known as “China’s first overseas Chinese” in the world. Jiangmen has a wealth of resources, the unique advantages of overseas Chinese, good industrial base, and outstanding location advantages, is the national distribution of any business should not be overlooked areas are not ignored.
Fact, if paid attention to it, Suning early as February 2006 began to recruit large numbers of middle managers, one of the posts Location: GuangZhou, Dongguan, Foshan, Huizhou, Zhaoqing, Shaoguan, Zhongshan, Zhuhai, Jiangmen.
Even earlier in 2005, Gome, Yongle stationed in Jiangmen, the presence of the rumors have Suning. Mr. Lei has been confirmed Suning planning to enter in Jiangmen, but in the other, “the right time, right place”, and now finally is to wait until the.
On what basis stationed Jiangmen?
Be honest, the city has been home appliances market competition is fierce, brutal season promotion more can be said, Suning this time, “blended” Come in, it is what emboldened? On what basis can it gain a firm foothold in the torrent and grow?
Suning related project leader talked about his own views. His analysis: Jiangmen large market capacity, but existing between several stores, in fact also not very fierce competition, the market there is potential for mining, there is a certain decline in the price space, in short, there is still a profit. Suning’s management with their own advantages and sun service concept, especially the recent opening of the SIP system helps Suning pattern replication in 23 markets, but also conducive to regional areas in a timely and flexible manner to replenish their stocks, I believe that Suning will achieve their goals also give the quality of life in Jiangmen and consumption of consumer attitudes change.
Why shop in Port Road, the first site?
Suning
currently has two stores in Jiangmen elections: Port City stores and new stores.
The first to be opened in Port Road Why choose this location? Is said to be based on two considerations, one upstairs in the new supermarket could be attracting good; second, and the second branch that is not a new city store Suning to suffer too close, in fact, the original basis where there are sales of electrical appliances of Suning is also a good news.
It is understood that the port shop is intense preparations, the staff has been basically put in place training programs middle of this month, at the end of opening. Store merchandise, including an eight major categories, tens of thousands of types of goods.