Published quarterly in the first quarter of 2007 showed that a single store Suning simple weighted average sales revenue of 2,465.37 million, up 10.56 percent over last year; simple weighted 6,090.98 per unit area of revenue, up 15.00% over last year, these two indicators Suning are arranged

Home Appliances

Chain industry first, marking the Suning income per unit area at the beginning of 2006 on the basis of enhancing profitability, there has been further enhanced. By the end of the 51 comparable stores of gold Zhou Suning average growth of 70% over the same period of astonishing growth, undoubtedly stronger for this conclusion Adds comment.

Suning

Electrical

Marketing Headquarters, CEO of King Ming Road, Suning stores have the quantity and quality of stores adhere to the “walking on two legs” to maintain scale and efficiency of the synchronous development, focusing on store location, decoration, the samples

Service

Standardization

Management

, Ningquewulan, the pace of development in the stores while maintaining high growth, quality of stores has been to maintain solid growth, which, Suning flagship store strategy has always insisted on re-collected strange effect, a single store on average up nearly 100% walkthrough of the region The average output of the implementation and enhancement of a single store to make a significant contribution.

Sales figures show that 51 day store Suning sales of the top five were the Nanjing Xinjiekou flagship store (60 million), Shanghai Changning flagship store (4000 million), GuangZhou Tianhe flagship store (30 million), flagship store in Nanjing West Road, (25 million) and the flagship store in Beijing Lenovo Bridge (24 million), and according to feedback from the factory, these five super Suning flagship store chain in one fell swoop the entire appliance industry, 51 single-day sales top five. While Suning 51 built during the full store Mudanjiang Road Shanghai, Hangzhou Wulin stores, Nanchang old Fukuyama shop, shop Yancheng Army Road, Taiyuan Liu Xiang Road, shops, stores, shantou Sea King 10 3C + flagship stores nationwide Fourth also all bit Lie Suning sales ranks of the Top 30.

Suning’s flagship strategy for success not only in a single shop is absolutely the absolute leader in sales, but also reflects the continued growth in sales speed. For example, more than 1.5 billion annual sales known as “the first shop in china,” Nanjing Xinjiekou flagship store, at such a high base of the 51 are still higher than during the same period last year, up 50%, again breaking its maintained single-day single-store industry sales record, and may have become the single day of output per unit area in the world record; the highest growth in Guangzhou’s Tianhe flagship store, its promotional activities from the early morning before the beginning of excited people at night Guangzhou

Consumption

Warm, nearly 22 hours a day of great promotions to win a single store up to 350% of the appalling performance over the Tianhe business district rival the sales of all stores combined, become the core business district of Guangzhou’s absolute leadership; Guiyang Fountain flagship store 51 single-day sales (20 million) even more than the local rivals City of four stores the sum of sales, was sold suppliers nicknamed Guiyang, the “fire-breathing pool” shop. These have become the flagship store Suning strategy “to an enemy 10,” an apt description.

Suning Appliance CEO of local conditions; tune marketing headquarters, flagship store has a main shopping district

Geography

Products rich in spacious shopping environment, one-stop shopping, promotional and resources, strong brand appeal, the proportion of new higher-end of its full advantage, with the operating time of growth, its scope and absorption of radiation effects will be further amplified poly, coverage of up to 10 million population base of people, within the region will cause great impact on other types of stores, “the strong stronger and the weak weaker,” the Matthew Effect has 51 Golden Week have been verified, you can that flagship store strategy is to enhance effectiveness of single-store merchants, manufacturers and consumers the best embodiment of the three win-win situation, also the best return on equity Suning. Therefore, Suning will continue to adhere to the future “flagship store strategy”, pay close attention to the quality of the operating principle of a single shop, the Far East flagship store in Shanghai’s Pudong, Wuhan South flagship store flagship store of purchasing such plan has been in full operation.