Recently, many industry and the media talking about the “financial tsunami” on Consumables Sectors, but most of them or just talked about the phenomenon, really make things conducive to development of the industry are few and far between, as Consumables Professional media, we haocai.com and industry associations in-depth communication with major manufacturers of the implementation of a series of initiatives to promote the healthy development of industrial supplies, including our “Good brand, good products, good service” Promote the project, intended to guide companies and take the brand line. And in November launched a network relies on supplies from china’s new platform – Supplies wholesale center Intended to create the world’s leading online supplies market to help companies open up sales channels.

General supplies industry financial crisis is a “catalyst”

China is a global production base of supplies, especially in The Pearl River Delta and Yangtze River Delta region is gathering a large number of export-oriented enterprises. In the global financial crisis, these rely on exports for its survival trade-oriented enterprises, in the face daily to reduce the order, more and more bad days before. Dongguan nearly 30% of small and medium enterprises have been closed down; according to the zhuhai Economic and Trade Bureau of Statistics, as of October this year, in Zhuhai has 709 small and medium enterprises closed down, to electronic information, supplies the most affected areas, of which more than 100 print consumable manufacturers in the closure of the 1 / 3, thousand of people facing unemployment crisis. In our interviews with industry association dedicated Deputy Secretary-General Mr. Gong Binliang in the analysis that most businesses closed down in the bottom of the value chain, supplies products mainly to processing, mostly for counterfeit products with high added value, largely independent brands , processing of products account for more than 9 percent; and products are mainly exported to the U.S. and Europe, since the 337 incident to the financial crisis since the sharp drop in foreign orders on the growth rate of exports over the previous year showed a greater decline. But there are data, though the first 10 months this year, in Zhuhai closed down more than 700 small and medium enterprises; but the new enterprise 3252, covering real estate, Lease , Business Services And wholesale and retail areas, so the recent collapse of some companies under the laws of the market is in the normal metabolism, can not fully blame the financial crisis.

China supplies network founder, Operation Director: Zhang Xiaoliang (left) China Computer Industry Association

supplies special committee dedicated Deputy Secretary-General: Bin Gong Liang (right)

Financial crisis influence on the general supplies industry, far-reaching, for the brand or technology with real advantages for businesses that play a role in the promotion, precisely because of that our general supplies industry, too many incomplete and not standardized, in restricting the development of our industry continue healthy and benign, but the financial crisis has accelerated the metabolism of industrial supplies, forcing our companies have comprehensive reform, those who are not core competitiveness of enterprises will be eliminated, and the rest is the market really needs of enterprises.

Face will be colder “winter”, how should we respond?

Reform and innovation! Mentioned here not only refers to products of independent innovation R & D above, although the product technology and patents has been plagued industry challenges, but this problem a long time, not 1:30 will be able to solving the problems of the. I am here to say that the reform and innovation is more important is the business to management mechanism, operation mode, market strategies, channel construction, and make reform and innovation.

First as energy, raw material costs, labor costs, financing costs rise, corporate profitability and efficiency levels have been significantly affected. This also forced us to seek a solution through reform and innovation impasse. Second, because of the large number of general supplies vendor, product quality is also mixed, with the advantages of large-scale production of more and more obvious, general supplies industry are inevitable to re-shuffle. If the vendor does not make a timely and effective at this time of adjustment, after the fear very passive.

And enhance independent innovation capability, first of all we must increase investment in innovation, take up the innovation platform. In addition, SMEs still need to work hard to train and gather talent for the talent to play a role and creating an environment for innovation.

Domestic market is now all the focus of competition. For 2008-2012, the chinese market, sales of printing supplies will maintain the growth rate of 14.2%. Expected in 2009, only black Toner Cartridge Mainland demand could reach 150 million. Meanwhile, in the color laser toner cartridge supplies market share of less than 10% of the market as a whole. General supplies to the total market, however, the ratio of less than 10%, because I am not in stress, there is still a very large market space waiting for us to dig.