Taiwan Baotuan build domestic platform desires self transformation and domestic Marketplace IT malls PK

During this time, Dongguan Yue Feng Electronic Technology Co, Dongguan Compaq Presario R3000 Battery Taiwan Business Association chairman Ye Chunrong are busy building a shopping mall in Dongguan, Dongguan, who lack their own brand to help Taiwan enterprises to promote their products, domestic restructuring. If successful, this model is expected to spread across the country.

“I suggest that Taiwan enterprises to show its domestic sales 10% do.” Ye Chunrong said.

In fact, as early as 2007, some sensitive businessman, has begun to seek restructuring – or specializing in the domestic market, or transfer to the Midwest or Southeast Asian factories for cheaper labor costs.

The hearts of Taiwanese businessmen in mainland china is clearly aware, the recent occurrence of Foxconn, Honda parts factory wage act is likely to form a “butterfly effect”, raising the mainland, especially in coastal areas pay the cost of manufacturing. This is forcing the mainland in the manufacturing industries, but also to urge the Taiwan-funded enterprises in the new opportunities.

Build domestic platform

Ye Chunrong told, “First Financial Daily” reporters, most of Taiwan from 2007, began to feel the urgency of transformation and upgrading. “In 2007, China adjusted export tax rebate on many occasions, 20% appreciation of the renminbi, plus the 2008″ Labor Contract Law “, a series of policies stack, causing a great impact on the export business.”

Ye Chunrong that in order to help the Dongguan Taiwanese transition into the chinese domestic market, the Dongguan Taiwan Society decided to establish a wholesale shopping mall, to establish common sales platform, he is currently responsible for preparing this.

It is understood that the mall site Daojiao Town, Dongguan, has reached an Dell Inspiron 6400 Battery agreement with the local government a piece of 200 acres of land in Taiwan is currently facing the public offering, with the intention of the Taiwanese enterprises can choose to join.

After completion of supermarkets, will focus on the sales of Taiwan’s products, including goods imported from Taiwan and mainland China for the transformation of Taiwan domestic goods. Ye Chunrong wholesale hypermarkets is expected to like this set up in mainland China about 10.

In fact, exports to domestic sales, has become an important path to Taiwan in transition, as previously Airmate Electric Vice Chairman Cai Zhengfu said: “If yesterday did not do domestic market, it must be done today; if you did not tomorrow we should do. ”

To test whether the corresponding domestic market commodity dish Taiwan, Taiwan enterprises have in Tianjin, Dongguan and held two famous fair, facing the mainland, wholesalers, distributors, and ordinary people. All Taiwanese exciting result, the market has made extraordinary for its positive response.

Ye Chunrong, this is an important step in Taiwan in transition, trying to mass marketing, the next step depends on the supermarkets.

Baotuan go step by step

Compared with Hong Kong, Taiwan businessmen in mainland China about 80% are processing and manufacturing, and many small businesses. “Small business transformation, easier said than done, to face the cost of brand building, channel cost, and small businesses money nor people, how do?” Ye Chunrong said, the reality is, Taiwan’s enterprises to restructuring must be Baotuan go, but to steps.

The construction of wholesale hypermarkets, is the Taiwan enterprises on the Dell Inspiron 9300 Battery mainland Baotuan forward a strategy.

Dongguan Guang Sheng Metal & Plastic Products Co., Ltd., chairman of the leader Zhai told this reporter, he also shares a wholesale mall. “Many Taiwan enterprises have a stake.”

Zhai said the collar, supermarkets to want to do domestically, but can not afford to create their own brand of factory a good opportunity. They do not worry about the issue of sales channels, did not worry about the sale process cumbersome. Hypermarkets are cash transactions and capital return soon.

In order to cope with the future in hypermarket in sales, led by Zhai has begun to re-establish a domestic team, re-design, will be trade names, etc..

For most small Taiwanese enterprises, the mall outlined a bright future. For a small number of Taiwanese enterprises with strength is that they have already begun planning their own domestic models.

The former president of Taiwan Business Association in Dongguan, Taiwan Sheng International Group chairman Guo Shanhui circles in Dongguan Taiwan is recognized as the most successful example of the transition, according to Taiwan-liter international staff said they had set up a domestic sales team, direct from the Guoshan Hui command.

Earlier are also Airmate. Since 1993, Amy began the transformation of special road, the proportion of domestic sales from 5% to start, invested 30 million yuan to establish R & D center. Today, the domestic sales accounted for half of self-development of new products each year more than 200 in 2008, sales are up 800 million yuan.

Main attack second-tier cities

However, Taiwan had a much-anticipated order wholesale hypermarket also encountered HP Pavilion ZD8000 battery some problems, the most important thing is where the distribution. Dongguan Taiwan Business Association Executive Vice President, Tak Hing Steel Co., Ltd., Dongguan Taiwan Chairman Xie Qingyuan told this reporter revealed that the main orientation of such wholesale hypermarkets future second-tier cities in mainland China.

“Shanghai, Beijing, GuangZhou and other front-line cities, has many first-person guarded, that we, as newcomers go competition, not necessarily a good thing. The second-tier cities such as Chengdu, Qingdao, Dalian and so on, the potential will not sub in a city, but lower cost, more suitable for Taiwan. “Xie Qingyuan said.

Xie Qingyuan stressed: “We have to assess their competitiveness, where is.”

In fact, with the coastal land, labor and other production factors prices are rising, Taiwan started to look wars in inland areas two or three tier cities, where domestic factories or distribution channels.

In 2007, Delta will be some capacity in Dongguan, go to Hunan Province, Chenzhou City, Foxconn Technology Group in 2009 also invested one billion U.S. dollars in Chongqing has established industrial base.

Foxconn pay once again to remind Taiwanese production transfer and the importance of transition.

Are concerned about the transformation of Taiwan believe that, Foxconn event will also accelerate Taiwan’s coastal areas evacuated higher labor costs, and turn inland or Southeast Asia, areas with low labor costs, and thus trigger a new round of industry gradient transfer.

Newspaper previously reported that Taiwan-funded enterprises are facing restructuring wave is caused by the Taiwan Affairs Office of the highly valued. More than two months ago, around the Taiwan Affairs Office of Taiwan Affairs Office issued a document to the required restructuring around the topic of Taiwan-funded research to try to seek first-hand information for decision-making departments.

In addition to moving the factory, they also focus on the upgrading of Taiwan’s IBM ThinkPad X40 Battery own technical standards, and achieve the strategic upgrade. To this end, the Dongguan Taiwan Society transformation and upgrading of the Committee set up to help enterprises improve their competitiveness. Guoshan Hui also said the transformation and upgrading of the Commission to extract a good experience will be spread across the country.

Transformation does not switch

Even into the wholesale hypermarkets, Taiwan enterprises are still in transition, do not switch, is still engaged in the manufacturing sector, and in the extensive integration with the Mainland under CEPA leading Hong Kong businessmen in the service sector compared to the envy of Taiwan will inevitably burst.

Guangzhou Cheng Feng Yuan Taiwanese Association, said early return of Hong Kong, Taiwan and the mainland is more than close contacts, in the service sector, real estate, Taiwanese businessmen to enter the degree of freedom is clearly not high.

According to statistics, from 1991 to 2005, Taiwan businessmen in mainland China’s investment in the service sector accounted for only 3.48% of total investment amount. But has risen to 15%.

However, Taiwanese investment in the services market, the most common or retail and restaurant categories, such as Daphne shoes, natural beauty, Les Enphants, Ou Difen Christine underwear and selling bread and 85 degrees C, and even including Ye Chunrong wholesale supermarkets are preparing.

The mainland’s domestic market is still very great, according to Xie Qingyuan as HP pavilion dv6000 Battery saying that Taiwan is still a long road of transformation.