The brand of Panerai was found in 1860 for its excellent crafts and precise machinery.In the begining of the company,it is mainly produce the precise machine and wrist watches for the Italy Navy.Nowadays,the brand of Panerai had become the world famous watch brand for its excellent wrist watch quality.With the inspiration coming from the ocean,the fixed position for this watch brand as the high range of watches which is suitable for the sports and relaxation.The design of Italy and the special technology of Switzerland make every series of watches have the bright styles and superior quality.

In 1860,the founder Guido Panerai started to cut a figure for the specific manufacture which provide precise machines and equipments for the Italy Navy.In the begining of the twenty century,Guido Panerai opened a watch shop in Florence and then got the formal authority operation with Rolex and Patek Philippe.In 1997,Paneria started popular in the whole world with a strategy of production control and marketing fixed position.In todays’s world,the position of the Paneria become the most popular in the world which can not be replaced by people,at the same time,the overlarge watch surface ushered in a trend of a period of fashion.Despite this,the company also change the concept of the watch industry gradually and gave a fresh meaning for the customers.

In 2002,the Panerai compnay opened its boutique in the most prosperous area of hongkong with other international brand.The customer came form different countries which included the favors and collectors of watches.Today,it is beloved by the different class with a symbol of identify and status.