Recently, Sun vice president of china Guangdong Branch Paradise star told reporters, ruling nearly 10 years appliance lakes “price war” which fell “war service” is on the rise. Consumers to buy appliances consideration has been by the year 2000, the “price” into the 2005 “service.” As a national

Home appliance chain

Yongle giants throw service strategy, the original “four service support”, and was approaching the peak season when the air conditioning air conditioning service system reform.

Original “four security” to pursue a win-win

Recently, Yongle original “four security” service mode and apply for patents, including replacing security, quality assurance, cheap protection, extra protection expenditure. It is learned that the so-called “exchangeable security”, that is, after consumers shopping in Paradise, no reason can be returned within 7 days, 15 days, a replacement can be no reason; “Quality Assurance”, that product quality problems, can be returned within 30 days of purchase, 90 days for product returns; “low security”, that is, within 15 days after purchase in Paradise, if found to have a lower market price, Wing-lok full payment of premium, if found fake, with identification of quality supervision departments will be invoiced price of goods 10 times the compensation; “additional expenditures to protect”, that is due to quality reasons, the return policies place additional expenses borne by the Yongle.

In addition, the Yongle first launched the “Return different shop” system to provide for a store to buy any of the Yongle electrical goods, electrical appliances can go to other stores to Return Renyi Yong Le. Sun Wah-sing, said Paradise’s “four security” services, well beyond the national “three guarantees” under the scope and level, from the returned, quality, price, all additional expenses such as full flow to consumers in a practical and effective protection, so as to really be “worry-free service” and “worry-free consumption” concept of sublimation again expanded. The “return different shop” service for consumers and Paradise are win-win. Consumers not only enjoy the preferential price, and also enjoyed the benefits of home appliances Return service.

Comprehensive points system installation services to promote

Learned, as against 2005, air conditioning, the Paradise in the air-conditioning installation services, new measures introduced.

Yongle Chain Management will instruct the promoters of various shopping malls in scoring for the installation teams, service teams to install a concrete analysis of what services exist deficiencies need to be improved, and the timely transmission of information to manufacturers, urging manufacturers to rectification. Paradise will score was decided to increase, reducing the number of each brand admission, for passing through rectification and has not reached the manufacturers, will take to terminate the contract means better service for the consumer to the first gate.

Second, the Yongle require all manufacturers to keep the air conditioning admission of 20% to 30% of the mobile forces to ensure that the installation of air conditioning season services. In addition, the Paradise will be established this year a return visit to the consumer sector. With placement, review and other means of work, the work of the installation teams to check on the consumer satisfaction survey, consumers looking for home to change the past, to reflect the status of the problem, proactive approach to early detection of problems.

Market Watch

Service replacement price war war

According to a recent national authority on consumer purchase of a factor to be considered for home appliances survey, consumers consider the factors before 2000 were: price, quality, service, brand; in 2005 is the service brand price, quality.

Current price and quality of household electrical appliances have been close to his own psychological expectations, for example, by the year 2000 has Sanshiyiting families to buy houses into 15,000 air-conditioning at least 1.8 million worth (calculated by three air-conditioned), For an ordinary family, is a large expenditure, so consumers will wait and see until the price down to an acceptable price. Now, buy the cheapest set of air-conditioning only 900 yuan, the same Sanshiyiting house, also calculated according to install three air conditioning, 6,000 yuan can be resolved. Therefore, price is no longer the focus of consumers, the service and the brand has become the consumers to buy new appliances concern.

Sun vice president of China Guangdong Paradise

star that is embodied in practical difference, not standardized, arbitrary, so that consumers do not feel comfortable, even some so-called service caused disturbance to the public. Thus, enhancing competition in services has become a major home appliance chain means. He pointed out that the reason why Paradise appliances in a few short years the rise in China

Appliance Retail

Market and become the country’s top three industries, primarily through its unique service model and a strong service advantages.