September 2008, Buffett’s shareholder meeting in Omaha before the first test drive a car; May 1, 2010, also in Buffett’s shareholder meeting, in the 30-car Berkshire minute films steal the show, usher in a round of applause; May 17, 2010, has been deliberately low-key and even the mysterious individual this person will deliver shenzhen Pengcheng car taxi company, will be implanted in Shenzhen public life.

    Two years, the cost to the market level

    In May 17 the launch ceremony, 30 white and red BYD E6 collective appearance and formally put into use, but after a half months, there have been 10 sets test run vehicle onto the streets of Shenzhen, in June this year, Zambia Di E6′s put the number will reach 100.

    As the world’s first electric crossover, BYD E6 maximum speed 140 km per hour, 15 minutes for fast charging conditions can be 80% full battery, fully charged can be life about 300 km, 100 km average consumption of 21.5 degree.

    30 sets of Shenzhen BYD E6 formal delivery systems use a taxi

    After the launch ceremony in an interview, BYD’s chairman and president Wang Chuanfu said to you, this car will be the implementation of the current 0.6 yuan / kwh electricity prices around the home, the use of traditional fuel vehicles cost the equivalent of two-thirds one to one-fourth. “Today we have seen, the electric car is a dream BYD, the Shenzhen people first of all we want to experience the new technology brought a sense of energy vehicles, of course, long way to go back, BYD will continue to explore hope that some human beings are most in need of new energy technology commercialization as early as possible as soon as possible. ”

    In the process of commercialization of electric vehicles, any one enterprise must face the issue is cost, BYD is no different.

    It is reported that the first delivery of the E6 electric car prices more than 300,000 yuan, the prices so high and far from market requirements, while the future of this individual this will be a must to reduce the cost of planning time to two years: “The new energy vehicles will be many obstacles in the initial stage, the cost of the early encounter bottlenecks, the bottleneck operation, etc., tend to enter a dead loop, because the costs are high, small volume, the market is not big, but companies can the transformation of its own costs, to achieve higher volume, this process is necessary, BYD is confident about the next two years will reduce the cost to the market to an acceptable level. ”

    Adhere to core components, “BYD” of

    Reduce costs, will require that the localization of core components, while localization is bound to require the enterprises to develop independent innovation.

    Data show that only in the automotive field, enable self-developed cars BYD stamping equipment 360, debugging independent R & D 825 automotive welding equipment, installation of independent research and development of automotive painting equipment 656, integrated self-developed automobile assembly equipment 412. Currently, in addition to automobile tires and glass, BYD has almost all the core components of the independent R & D capacity.

    Early in January this year, Miao Wei, vice minister of Ministry of Industry in the 11th economic forum, pointed out that restrictions on the development of new energy vehicles in china the biggest problem is the battery, but the biggest problem with the battery is about 30% of the cost of the diaphragm, which membrane battery companies can not currently manufactured in China. Faced with this problem, yesterday to respond to individual this also: “divide BYD doing, the core of the new energy-related car parts, we always adhere to the localization, we first called ‘BYD of’.”

    E6 pricing for North America during the year about 40,000 U.S. dollars

    E6 into Shenzhen in the first taxi market, BYD started simultaneously with a huge North American market plan, and BYD E6 will become a stepping stone to open the door to the North American market.

    As the official domestic market sales of facilities for personal and policy environment is not yet mature, BYD E6 market during the year no plans for the domestic market, but put the end of the North American market, has become this year’s overseas expansion plan BYD important in the weight. “In North America the second half will, specific, or earlier at the end of some, has not yet determined.” Wang Chuanfu said yesterday, E6 exported to the U.S. market, the work has been ongoing in the orderly, and has been exported to Europe market, initially for a timetable for the second quarter of 2011.

    April 30 North American headquarters settled in Los Angeles, BYD, will mainly engage in automobile marketing, technical support, and design and development for the local market, green energy efficient cars, solar panels and charging station, while the E6 as the first export of North America The new energy model, as a stepping stone to BYD exploiting the boundary. BYD Auto sales company, according to public relations manager for Du Guozhong 3, at present, E6 has been certified by the U.S. market and battery safety testing, the North American market is expected to sell for around 40,000 U.S. dollars.