Toys are one of the most important export commodities in china. It is easy to found that more than 70% toys on the foreign markets are from China and 70% of them from GuangZhou.  According to the customs statistics, the export toys in Guangzhou have reached 4.81 billion of U.S. dollars, which increased 5.9% compared with the last year. This article will discuss what factors that influence the export of chinese toys.

No.1: The rising costs forced the toys manufacturers to reduce the scale of production.

As labor-intensive industry, the toys production mainly centers on the price of the raw material and the salary of the workers. The increasing price of oil even result in the price of the plastic products. The hot topic of lacking migrants caused the enterprises have to pay more salary for every manufacturer. In 2002 the international organization pot forward the ICTI certificate, which made the toys manufacturers have to invest more than 20%~30% capital to improve the equipment and labors’ wedge. The rising costs lead to lower profit.

No.2: The target market mainly concentrates on the overseas market, producing trade barriers.

American is the giant consumer of the Guangdong toys. However, since 2003 the selling of toys has decreased in the next three years, which influenced the export of the Guangdong toys greatly. Besides, American government forbidden to import the man-made wood Christmas tree made the toys market more desolate. Simultaneously, European Union also makes extra requirements of the toys import. And some other countries also put forward some other conditions to limit the toys imports such anti-dumping. All the above factors limit the export of the toys.

No.3: Attracted by the Internet games and toys.

The prevailing of the Internet games makes the traditional toys not as popular as before.  Some of the Chinese toys do not refer to high technology makes the mainly European, American, and Japan lose interests.

Confronted with the above problems, Chinese manufacturers have to make innovations and creations to explore a new way to develop the toys industry. Toys are no longer kids’ patent; many toys are supplied to the different age groups with high technology. To improve the self-innovation and strengthen the intellectual property rights are the main effective way to solve the current problems. For example, the inflatable toys with advanced innovative ideas center on different age groups and meet the requirements of customers, which is popular with lids and adults. Different sizes, shapes and themes make the inflatable bouncers or inflatable combo become the indispensible part in some parties. Therefore, toys manufacturers must take actions immediately to improve their own products.